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Trafficking DCM tags into a buying platform such as a DSP requires additional setup for both impression pixels and URL parameters.

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Impression Pixels

Implement impression-tracking pixels in the buying platform, not in DCM. The necessary macros will not fill in correctly if trafficked through DCM. Exception: Google Display Network (GDN) For GDN campaigns, implement impression pixels within DCM itself. You will need to manually associate the Google ad group ID for each DCM ad.

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URL Parameters

URL parameters require modifications in two places within DCM. The steps below apply to all buying platforms, including GDN.

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Step 1: Find the Buying Platform Parameters

Locate the Rockerbox URL parameters for your buying platform from its integration page. For example, The Trade Desk parameters:

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Step 2: Replace Ampersands with Semicolons

Convert all & characters to ; throughout the parameter string:

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Step 3: Update DCM Additional Key Values

  1. Navigate to Placement level in DCM
  2. Go to Tag Defaults > Additional Key Values
  3. Paste the modified parameters (with semicolons)

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Step 4: Add Landing Page URL Suffix

Append this passthrough syntax to your landing page URL:
The passthrough parameters will vary depending on the buying platform. Contact support@rockerbox.com for platform-specific DCM passthrough instructions.

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Verification

After setup:
  1. Verify impression pixels are firing in the buying platform (not DCM)
  2. Check that URL parameters populate correctly on landing pages
  3. Confirm DCM passthrough syntax is working
  4. Contact support@rockerbox.com for QA assistance