> ## Documentation Index
> Fetch the complete documentation index at: https://data-foundation.rockerbox.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon DSP

> Learn how to set up Amazon DSP integration with Rockerbox

## Overview

Amazon is a walled garden, meaning they do not allow third-party impression tracking or support custom click-through parameters.

<Info>You may see an option for "3rd party impression tracking" in the Amazon setup. This does not apply to Rockerbox. Amazon allows a set group of [approved third-party ad servers](https://advertising.amazon.com/en-gb/resources/ad-policy/approved-3p-ad-servers), and Rockerbox is not included.</Info>

To track Amazon DSP touchpoints in Rockerbox, use UTMs and share them with the Rockerbox team to map. You can also use promo codes or a [post-purchase survey](/supported-integrations/marketing/post-purchase-survey/custom) if relevant.

## Setup Process

1. Apply UTM parameters to all Amazon DSP landing page URLs (see below)
2. Contact [support@rockerbox.com](mailto:support@rockerbox.com) with your UTM structure so the team can map your Amazon DSP activity
3. Contact [support@rockerbox.com](mailto:support@rockerbox.com) with the launch date and the [tier structure](https://help.rockerbox.com/article/obce43haen-1-hierarchy-mappings) you'd like applied

## UTM Parameters

### Example Parameter String

```text wrap theme={null}
utm_source=amazon&utm_medium=display&utm_campaign=YOUR_CAMPAIGN_NAME
```

<Accordion title="Parameter Details">
  | Parameter      | Value              | Description                          |
  | -------------- | ------------------ | ------------------------------------ |
  | `utm_source`   | `amazon`           | Traffic source (required)            |
  | `utm_medium`   | `display`          | Marketing medium (required)          |
  | `utm_campaign` | Your campaign name | Specific campaign details (required) |
</Accordion>

## Verification

After setup:

1. Confirm tracking is applied on the [Advertising Platforms](https://app.rockerbox.com/v3/data/marketing/advertising_platforms/main) page
2. Contact [support@rockerbox.com](mailto:support@rockerbox.com) for QA assistance