Skip to main content

​
Overview

Tracking email touchpoints in Rockerbox will allow you to see the impact of email in driving conversions in combination with your other digital and offline channels. Rockerbox tracks click-based email touchpoints through UTMs appended to the end of each URL in your email campaigns.
Rockerbox needs email included in your UTM source or medium value in order to properly recognize and map email activity.
Rockerbox is unable to accommodate hard coding or custom values for email mapping. We recommend using UTM values that dynamically include naming structures that are actionable for reporting.

​
UTM Structure

The following UTM structure maximizes your ability to make email optimizations in Rockerbox.

​
Example Parameter String

​
Verification

After setup:
  1. Confirm tracking is applied on the Advertising Platforms page
  2. Contact support@rockerbox.com for QA assistance