> ## Documentation Index
> Fetch the complete documentation index at: https://data-foundation.rockerbox.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email

> Learn how to track email marketing touchpoints in Rockerbox

## Overview

Tracking email touchpoints in Rockerbox will allow you to see the impact of email in driving conversions in combination with your other digital and offline channels.

Rockerbox tracks click-based email touchpoints through UTMs appended to the end of each URL in your email campaigns.

> [!WARNING]
>
> Rockerbox needs `email` included in your UTM source or medium value in order to properly recognize and map email activity.

> [!NOTE]
>
> Rockerbox is unable to accommodate hard coding or custom values for email mapping. We recommend using UTM values that dynamically include naming structures that are actionable for reporting.

## UTM Structure

The following UTM structure maximizes your ability to make email optimizations in Rockerbox.

### Example Parameter String

```text wrap theme={null}
utm_source=VENDOR_NAME&utm_medium=email&utm_campaign=CAMPAIGN_NAME&utm_content=AUDIENCE_DETAILS
```

> **Parameter Details**
>
> | Parameter | Value | Description |
> | - | - | - |
> | `utm_source` | Email vendor name (Klaviyo, Attentive, etc.) | Traffic source (required) |
> | `utm_medium` | `email` | Marketing medium (required) |
> | `utm_campaign` | Name of actual email campaign | Campaign identifier |
> | `utm_content` | Any audience details | Audience or content variant |

## Verification

After setup:

1. Confirm tracking is applied on the [Advertising Platforms](https://app.rockerbox.com/v3/data/marketing/advertising_platforms/main) page
2. Contact [support@rockerbox.com](mailto:support@rockerbox.com) for QA assistance


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