SMS - Rockerbox Data Foundation Docs

Tracking SMS touchpoints in Rockerbox allows you to see the impact of SMS in driving conversions in combination with your other digital and offline channels. Rockerbox tracks click-based SMS touchpoints through UTMs appended to each URL in your SMS campaigns.

Rockerbox needs “sms” included in your UTM source or medium value in order to properly recognize and map SMS activity.

UTM Parameters

Example Parameter String

utm_source=VENDOR_NAME&utm_medium=sms&utm_campaign=YOUR_CAMPAIGN_NAME

Parameter Details

Parameter	Value	Description
`utm_source`	SMS vendor name (e.g. Attentive)	Traffic source (required)
`utm_medium`	`sms`	Must contain “sms” (required)
`utm_campaign`	Name of actual SMS campaign	Campaign details (required)

Verification

After setup:

Confirm tracking is applied on the Advertising Platforms page
Contact support@rockerbox.com for QA assistance