> ## Documentation Index
> Fetch the complete documentation index at: https://data-foundation.rockerbox.com/llms.txt
> Use this file to discover all available pages before exploring further.

# SMS

> Learn how to set up SMS tracking with Rockerbox

Tracking SMS touchpoints in Rockerbox allows you to see the impact of SMS in driving conversions in combination with your other digital and offline channels.

Rockerbox tracks click-based SMS touchpoints through UTMs appended to each URL in your SMS campaigns.

> [!WARNING]
>
> Rockerbox needs "sms" included in your UTM source or medium value in order to properly recognize and map SMS activity.

## UTM Parameters

### Example Parameter String

```text wrap theme={null}
utm_source=VENDOR_NAME&utm_medium=sms&utm_campaign=YOUR_CAMPAIGN_NAME
```

> **Parameter Details**
>
> | Parameter | Value | Description |
> | - | - | - |
> | `utm_source` | SMS vendor name (e.g. Attentive) | Traffic source (required) |
> | `utm_medium` | `sms` | Must contain "sms" (required) |
> | `utm_campaign` | Name of actual SMS campaign | Campaign details (required) |

## Verification

After setup:

1. Confirm tracking is applied on the [Advertising Platforms](https://app.rockerbox.com/v3/data/marketing/advertising_platforms/main) page
2. Contact [support@rockerbox.com](mailto:support@rockerbox.com) for QA assistance


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