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RudderStack is an open-source customer data platform that can be integrated with Rockerbox to track conversions and customer interactions.

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Integration Setup

  1. Enable Destination
    • Add Rockerbox as a destination in RudderStack
    • Configure destination settings
    • Obtain Rockerbox credentials
  2. Source Configuration
    • Set up data sources in RudderStack
    • Configure tracking plan
    • Map event schema

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Event Tracking

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1. Standard Events

  • Page views
  • Purchase events
  • User identification
  • Product interactions
  • Form submissions

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2. Custom Events

  • Define custom event schema
  • Map event properties
  • Configure transformations

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Data Requirements

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Required Fields

  • userId or anonymousId for tracking
  • event name for conversion type
  • For purchases:
    • order_id
    • revenue
    • products

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Optional Fields

  • customer_type
  • currency
  • order_type
  • Custom attributes

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Implementation Options

  1. Server-Side Tracking
    • Use RudderStack’s server-side SDKs
    • Configure event forwarding
    • Set up real-time sync
  2. Client-Side Tracking
    • Implement RudderStack’s JavaScript SDK
    • Configure event listeners
    • Set up user identification

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Best Practices

  1. Event Schema
    • Use consistent naming conventions
    • Document event properties
    • Validate data types
    • Test event tracking
  2. Data Quality
    • Monitor event delivery
    • Validate field mappings
    • Check for missing data
    • Handle errors gracefully
  3. Maintenance
    • Regular schema updates
    • Monitor data flow
    • Update transformations
    • Track integration health