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The goal of Rockerbox is to provide marketers with a complete view of marketing performance so that marketing teams can use data to make the right optimizations and allocation decisions. To empower performance measurement, marketing teams need to understand both:
  • The dollars you spend on media
  • The revenue or conversions that result from these marketing efforts

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Measuring Performance

With these pieces of information, Rockerbox calculates the key ratios that describe marketing performance:
  • ROAS: Revenue / Spend
  • CPA: Cost / Conversions

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Granular Data

Rockerbox takes the approach of collecting granular data about your marketing. This allows you to understand the impact of each marketing channel and campaign. Specifically, which campaigns and channels:
  • Drive the most revenue
  • Drive the most conversions
  • Drive the most customers

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Understanding the Customer

In addition to collecting granular data about your marketing, Rockerbox also collects data about the users converting. This allows you to understanding the different actions that users take before converting. For instance, you can measure:
  • Upper funnel events like add to cart, form submission, or page view
  • Lower funnel events like purchase, lead capture, or form submission
  • Specific product or service conversions

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Tying spend to conversions

By combining the two types of data (spend and conversions), you can understand the role specific marketing channels play in driving conversions. This provides you with a more complete picture of the role specific marketing channels play in driving conversions and allows you to truly understand the impact of your marketing efforts.