Rockerbox focuses on automating and standardizing across all the different sources of data that marketing teams need to be able to make decisions. For every source that Rockerbox supports, we have a standard way of collecting, storing, and classifying the data. This means that regardless of the source of conversion data, marketing events, or spend, the data that marketing teams interact with is in a consistent format. This allows your team to focus on making decisions on top of your data without having to worry about where the data came from or how it was collected.