A data foundation is a critical component for any marketing organization. It provides a single source of truth for all marketing data. By taking a data-first approach, Rockerbox operates as an analysis agnostic layer to marketing measurement, that can power all types of analysis range from simple spend consolidation up through complex attribution models.

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Unbiased Source of Truth

By leading with a data foundation, Rockerbox can serve as an unbiased source of truth:
  • Eliminate conflicting data from different platforms
  • Standardized reporting across all marketing channels
  • De-duplicated conversion tracking

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Operational Efficiency

Additionally, Rockerbox immediately provides operational efficiency by eliminating the need for manual data aggregation or spreadsheets.
  • Automated data collection and normalization
  • No manual data aggregation or spreadsheets
  • Real-time data access and reporting

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Complete Marketing View

Finally, Rockerbox provides a complete marketing view:
  • Track both online and offline channels
  • Connect upper and lower funnel activities
  • Understand cross-channel customer journeys