Tracking Role
Primary Role: Attribution & Campaign Data- Tracks call-based conversions
- Captures call attribution data
- Links calls to marketing campaigns
- Does not collect non-call events
- Used for phone call attribution
Integration Details
- Integration Key:
Invoca - Detected Object:
window.Invoca - Identity Type:
invoca_session_id - Auto-Detection: Enabled by default
Requirements
The integration requires:- Invoca Tag installed
- Campaign configuration
- Call tracking enabled
- Proper initialization settings
Data Collection
The integration collects:- Session ID
- Call data
- Campaign metrics
- Conversion events
- Caller information
- Attribution data
Implementation Notes
The integration will:- Detect Invoca automatically
- Extract the session ID
- Track call events
- Monitor conversions
- Collect caller data
- Handle campaign tracking
- Process attribution data