AdRoll

Setup Process

Authenticate your AdRoll account on the Advertising Platforms page to enable daily spend ingestion
Apply URL parameters and impression pixels to all ads using the instructions below. Parameters use macros and do not need to be manually replaced
Contact support@rockerbox.com with the channel name, launch date and your desired tier structure
Allow at least one full day of data collection after launch, then verify deployment on the Advertising Platforms page

Impression tracking pixels cannot be added in the AdRoll UI. Send the pixel code below to your AdRoll representative for implementation. AdRoll’s guide to editing campaigns and updating landing page parameters can be found here.

HTML5 Creatives

Found by filtering your Ad Library to the “Web” type.

URL Tracking Parameters

Example Parameter String:

ar_type=html5&ar_campaign=[ADROLL:CAMPAIGN_NAME]&ar_campaignid=[ADROLL:CAMPAIGN_EID]&ar_adgroupid=[ADROLL:AD_GROUP_EID]&ar_adid=[ADROLL:AD_EID]

Parameter Details

Parameter	Macro	Description
`ar_type`	`html5`	Creative type (hardcoded)
`ar_campaign`	`[ADROLL:CAMPAIGN_NAME]`	Campaign Name
`ar_campaignid`	`[ADROLL:CAMPAIGN_EID]`	Campaign ID (required)
`ar_adgroupid`	`[ADROLL:AD_GROUP_EID]`	Ad Group ID
`ar_adid`	`[ADROLL:AD_EID]`	Ad ID

Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=adroll_html5&tier_two=[CAMPAIGN_EID]&tier_three=[ADGROUP_EID]&tier_four=[AD_EID]&auction_id=[randomNo]

Note: [SOURCE] is a hardcoded value that must be obtained from Rockerbox. It’s your company’s Account ID.

Parameter Details

Parameter	Macro	Description
`tier_one`	`adroll_html5`	Platform identifier (hardcoded)
`tier_two`	`[CAMPAIGN_EID]`	Campaign ID (required)
`tier_three`	`[ADGROUP_EID]`	Ad Group ID
`tier_four`	`[AD_EID]`	Ad ID
`auction_id`	`[randomNo]`	Random number for deduplication

Native Creatives

Found by filtering your Ad Library to the “Native Inventory” type.

URL Tracking Parameters

Example Parameter String:

ar_type=native&ar_campaign=[ADROLL:CAMPAIGN_NAME]&ar_campaignid=[ADROLL:CAMPAIGN_EID]&ar_adgroupid=[ADROLL:AD_GROUP_EID]&ar_adid=[ADROLL:AD_EID]

Parameter Details

Parameter	Macro	Description
`ar_type`	`native`	Creative type (hardcoded)
`ar_campaign`	`[ADROLL:CAMPAIGN_NAME]`	Campaign Name
`ar_campaignid`	`[ADROLL:CAMPAIGN_EID]`	Campaign ID (required)
`ar_adgroupid`	`[ADROLL:AD_GROUP_EID]`	Ad Group ID
`ar_adid`	`[ADROLL:AD_EID]`	Ad ID

Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=adroll_native&tier_two=[ADROLL:CAMPAIGN_EID]&tier_three=[ADROLL:AD_GROUP_EID]&tier_four=[ADROLL:AD_EID]&tier_five=[ADROLL:CAMPAIGN_NAME]&auction_id=[randomNo]&referrer=[ADROLL:DOMAIN]

Note: [SOURCE] is a hardcoded value that must be obtained from Rockerbox. It’s your company’s Account ID.

Parameter Details

Parameter	Macro	Description
`tier_one`	`adroll_native`	Platform identifier (hardcoded)
`tier_two`	`[ADROLL:CAMPAIGN_EID]`	Campaign ID (required)
`tier_three`	`[ADROLL:AD_GROUP_EID]`	Ad Group ID
`tier_four`	`[ADROLL:AD_EID]`	Ad ID
`tier_five`	`[ADROLL:CAMPAIGN_NAME]`	Campaign Name
`auction_id`	`[randomNo]`	Random number for deduplication
`referrer`	`[ADROLL:DOMAIN]`	Domain

Verification

After setup:

Verify impression pixels are firing correctly (confirm with your AdRoll representative)
Validate click tracking parameters are populating
Check spend data appears in Rockerbox dashboard after at least one full day
Contact support@rockerbox.com for QA assistance

Supported Vendors

Marketing

Setup Process

HTML5 Creatives

URL Tracking Parameters

Impression Pixel

Native Creatives

URL Tracking Parameters

Impression Pixel

Verification

​Setup Process

​HTML5 Creatives

​URL Tracking Parameters

​Impression Pixel

​Native Creatives

​URL Tracking Parameters

​Impression Pixel

​Verification

Setup Process

HTML5 Creatives

URL Tracking Parameters

Impression Pixel

Native Creatives

URL Tracking Parameters

Impression Pixel

Verification