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Overview

AdRoll is a performance marketing platform specializing in retargeting, prospecting, and display advertising. Rockerbox integrates with AdRoll to track campaign performance and automate spend reporting across all advertising initiatives.

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Tracking Method

Integration includes multiple tracking components:
  • Impression pixels for user-level tracking
    • Required for all display campaigns
    • Uses dynamic macros for parameter population
    • Enables view-through attribution
  • Click tracking parameters
    • Added to destination URLs
    • Captures user interaction data
  • API integration for spend data
    • Daily automated reporting
    • Campaign-level performance metrics

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Setup Instructions

  1. Enable the AdRoll integration in Rockerbox
  2. Implement tracking:
    • Add impression pixels to all active ads
    • Configure click tracking parameters
  3. Set up API connection:
    • Authenticate AdRoll account
    • Verify data flow
    • Confirm field mapping

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Implementation Details

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Impression Pixel

  • Required for all active campaigns
  • Supports multiple ad types:
    • Display banners
    • Dynamic retargeting
    • Prospecting campaigns
    • Rich media formats

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Click Tracking

  • Parameters added to destination URLs
  • Required parameters:
    • Campaign ID
    • Ad ID
    • Placement ID
    • Segment information
    • Site data

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API Integration Requirements

Daily reporting includes:
  • Date
  • Campaign ID
  • Campaign Name
  • Ad ID
  • Ad Name
  • Format
  • Impressions
  • Clicks
  • Spend
  • Placement data

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Verification

Implementation checklist:
  1. Verify impression pixel firing
  2. Test click parameter population
  3. Confirm API data flow
  4. Compare with AdRoll reporting

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Support

For assistance:
  1. Check pixel implementation
  2. Verify URL parameters
  3. Review API connection
  4. Contact support@rockerbox.com