Overview
Amobee is a global advertising technology company providing solutions for cross-channel, programmatic advertising. Rockerbox integrates with Amobee to track campaign performance and automate spend reporting across display, video, and mobile initiatives.Tracking Method
The integration uses multiple tracking methods:- Impression pixels for real-time tracking
- Required for all display and video inventory
- Uses dynamic macros for parameter population
- Enables view-through attribution
- Click tracking parameters
- Added to destination URLs
- Captures user interactions
- Batch file integration for spend data
- Daily automated reporting
- Campaign-level performance metrics
Setup Instructions
- Enable the Amobee integration in Rockerbox
- Contact support@rockerbox.com to enable
- Specify launch date and tier structure
- Implement tracking:
- Deploy impression pixels across active ads
- Configure click tracking parameters
- Set up automated reporting:
- Configure daily file exports
- Establish secure file transfer
- Verify required fields
Implementation Details
Impression Pixel
- Required for all active campaigns
- Supports tracking for:
- Display ads
- Video placements
- Mobile inventory
- Connected TV
Click Tracking
- Parameters added to destination URLs
- Required parameters:
- Campaign ID
- Creative ID
- Placement ID
- Publisher information
- Channel data
Batch File Requirements
Daily files must include:- Date
- Campaign ID
- Campaign Name
- Creative ID
- Creative Name
- Format
- Impressions
- Clicks
- Spend
- Channel data
Verification
After setup:- Verify impression tracking
- Test click parameter population
- Confirm spend data in Rockerbox
- Compare with Amobee reporting
Support
If you need assistance:- Review pixel implementation
- Check URL parameters
- Verify file delivery
- Contact support@rockerbox.com