MediaAlpha

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Setup Process

1. Contact support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you’d like applied
2. Append click-through URL parameters to your landing page URLs using the instructions below. Parameters use macros and do not need to be manually replaced
3. Set up automated spend reporting from MediaAlpha to Rockerbox (see Batch Spend section below). This should be completed before launch
4. Allow at least one full day of data collection after launch, then let Rockerbox know you have launched so they can QA your tracking

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URL Tracking Parameters

ma_campaignid={campaign_id}&ma_campaignname={campaign}&ma_adgroupid={ad_group_id}&ma_adgroupname={ad_group}&ma_creativeid={ad_id}&ma_creativename={ad}&ma_publisherid={publisher_id}&ma_publishername={publisher}&ma_clickid={token}

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Batch Spend

1. Contact support@rockerbox.com to obtain the endpoint details for MediaAlpha batch file delivery
2. Share the endpoint details with MediaAlpha and request daily automated reporting with the following requirements:
   • Files sent on a daily cadence
   • Each file contains the previous 1 day of spend data

Token
Date
Cost
Publisher
Channel

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Verification

1. Validate click tracking parameters are populating
2. Check spend data appears in Rockerbox dashboard after at least one full day
3. Contact support@rockerbox.com for QA assistance