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Overview

MediaAlpha is a programmatic technology platform specializing in vertical-specific advertising solutions. Rockerbox integrates with MediaAlpha to provide comprehensive tracking and reporting for display campaigns.

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Tracking Method

The integration uses multiple tracking methods:
  • Impression pixels for real-time tracking
    • Required for all display inventory
    • Supports dynamic macro population
    • Enables view-through attribution
  • Click tracking parameters
    • Added to destination URLs
    • Captures user interactions
  • Batch file integration for spend data
    • Daily automated reporting
    • Campaign-level performance metrics

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Setup Instructions

  1. Enable the MediaAlpha integration in Rockerbox
  2. Implement tracking:
    • Deploy impression pixels across active ads
    • Configure click tracking parameters
  3. Set up automated reporting:
    • Configure daily file exports
    • Establish secure file transfer
    • Verify required fields

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Implementation Details

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Impression Pixel

  • Required for all active campaigns
  • Supports tracking for:
    • Display ads
    • Native placements
    • Rich media formats
    • Custom ad units

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Click Tracking

  • Parameters added to destination URLs
  • Required parameters:
    • Campaign ID
    • Creative ID
    • Placement ID
    • Publisher information
    • Cost data

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Batch File Requirements

Daily files must include:
  • Date
  • Campaign ID
  • Campaign Name
  • Creative ID
  • Creative Name
  • Format
  • Impressions
  • Clicks
  • Spend
  • Publisher data

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Verification

After setup:
  1. Verify impression tracking
  2. Test click parameter population
  3. Confirm spend data in Rockerbox
  4. Compare with MediaAlpha reporting

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Support

If you need assistance:
  1. Review pixel implementation
  2. Check URL parameters
  3. Verify file delivery
  4. Contact support@rockerbox.com