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Overview

The Trade Desk (TTD) provides programmatic display advertising solutions that enable advertisers to reach audiences across multiple channels. Rockerbox integrates with TTD to track campaign touchpoints and spend through automated reporting.

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Tracking Method

This integration uses a combination of tracking methods:
  • Impression pixels provide real-time user-level tracking data
    • Required for all active ads
    • Uses dynamic macros for automated parameter population
    • Enables view-through attribution
  • Click tracking parameters capture user interactions
    • Added to destination URLs
    • Uses TTD’s dynamic macros
  • Server-side API integration for spend data
    • Daily automated campaign-level spend reporting via MyReports API
    • Includes detailed campaign and creative performance metrics

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Setup Instructions

  1. Enable the TTD integration in your Rockerbox account
    • Contact support@rockerbox.com to enable the integration
    • Let them know the launch date and tier structure
  2. Implement tracking:
    • Add impression pixels to all active ads
    • Configure click tracking parameters in destination URLs
    • Provide TTD API credentials to Rockerbox
  3. Work with TTD to:
    • Set up MyReports API access
    • Configure automated reporting
    • Ensure proper data flow

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Implementation Details

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Impression Pixel

  • Must be added to all active ads
  • Supports TTD’s dynamic macros:
    • {campaign.id} - Campaign ID
    • {campaign.name} - Campaign Name
    • {advertiser.id} - Advertiser ID
    • {creative.id} - Creative ID
    • {placement.id} - Placement ID
    • {site.id} - Site ID
    • {device.type} - Device Type

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Click Tracking

  • Parameters added to destination URLs
  • Required parameters:
    • Campaign information
    • Creative details
    • Placement data
    • Site identification

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API Integration

Automatically collects via MyReports API:
  • Campaign spend
  • Impression volumes
  • Click data
  • Performance metrics
  • Creative analytics
  • Site-level data

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Verification

After setup:
  1. Confirm impression pixels are firing correctly
  2. Verify click tracking parameters are populating
  3. Check that spend data appears in your Rockerbox dashboard
  4. Validate that metrics match your TTD reporting

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Support

If you encounter any issues:
  1. Verify pixel implementation
  2. Check URL parameter configuration
  3. Confirm API credentials and access
  4. Contact support@rockerbox.com for additional assistance
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