| 1 | advertiser | Rockerbox Account ID | str |
| 2 | type | Report type (e.g., platform_data, attribution) | str |
| 3 | platform | Name of platform (e.g., Facebook) | str |
| 4 | report | The name of the report (only visible in Snowflake integrations) | str |
| 5 | identifier | Ad platform account identifier | str |
| 6 | date | Date when the platform metrics occurred | date |
| 7 | utc_hour | UTC hour when the platform metrics occurred | int |
| 8 | tier_1 | Five-level categorization tiers aligned to UI taxonomy (most broad) | str |
| 9 | tier_2 | Five-level categorization tiers aligned to UI taxonomy | str |
| 10 | tier_3 | Five-level categorization tiers aligned to UI taxonomy | str |
| 11 | tier_4 | Five-level categorization tiers aligned to UI taxonomy | str |
| 12 | tier_5 | Five-level categorization tiers aligned to UI taxonomy (most granular) | str |
| 13 | mta_tiers_join_key | Platform spend identifier (usually Ad ID or composite key) | str |
| 14 | campaign_name | The name of the ad campaign. A campaign contains ad sets and ads | str |
| 15 | campaign_id | The unique ID of the ad campaign | str |
| 16 | adset_name | The name of the ad set | str |
| 17 | adset_id | The unique ID of the ad set | str |
| 18 | ad_name | The name of the ad | str |
| 19 | ad_id | The unique ID of the ad | str |
| 20 | spend | The estimated total amount spent in the ad platform accountโs local currency | float |
| 21 | currency_code | Reporting currency for revenue and spend | str |
| 22 | spend_usd | The estimated total amount spent in USD | float |
| 23 | clicks | The number of clicks on the ad | int |
| 24 | impressions | The number of times the ads were shown on screen | int |
| 25 | inline_link_clicks | The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties (fixed 1-day-click attribution window) | int |
| 26 | outbound_clicks | The number of clicks on links that take users off Facebook-owned properties | int |
| 27 | view_1d | The total number of view-through conversions within a 1-day lookback window | dict |
| 28 | click_1d | The total number of click-through conversions within a 1-day lookback window | dict |
| 29 | click_7d | The total number of click-through conversions within a 7-day lookback window | dict |
| 30 | view_1d_value | The total value of view-through conversions (local currency) within a 1-day lookback window | dict |
| 31 | click_1d_value | The total value of click-through conversions (local currency) within a 1-day lookback window | dict |
| 32 | click_7d_value | The total value of click-through conversions (local currency) within a 7-day lookback window | dict |
| 33 | view_1d_value_usd | The total value of view-through conversions converted to USD within a 1-day lookback window | dict |
| 34 | click_1d_value_usd | The total value of click-through conversions converted to USD within a 1-day lookback window | dict |
| 35 | click_7d_value_usd | The total value of click-through conversions converted to USD within a 7-day lookback window | dict |
| 36 | rb_sync_id | Rockerbox internal sync identifier | str |
| 37 | updated_at | Timestamp when the record was last updated | timestamp |