| 1 | advertiser | Rockerbox account ID. | str |
| 2 | type | Dataset type (e.g., platform_data). | str |
| 3 | platform | Advertising platform name (Snapchat). | str |
| 4 | report | Dataset name (platform_performance_snapchat). | str |
| 5 | identifier | Unique identifier of the Snapchat ad account. | str |
| 6 | date | Date the performance metrics occurred. | date |
| 7 | utc_hour | UTC hour the performance metrics occurred. | int |
| 8 | tier_1 | Marketing channel categorization level 1. | str |
| 9 | tier_2 | Marketing channel categorization level 2. | str |
| 10 | tier_3 | Marketing channel categorization level 3. | str |
| 11 | tier_4 | Marketing channel categorization level 4. | str |
| 12 | tier_5 | Marketing channel categorization level 5. | str |
| 13 | mta_tiers_join_key | Identifier used to join platform spend to MTA datasets. Typically ad_id. | str |
| 14 | campaign_name | Campaign name in Snapchat. | str |
| 15 | campaign_id | Unique campaign ID in Snapchat. | str |
| 16 | ad_squad_name | Ad squad name. | str |
| 17 | ad_squad_id | Unique ad squad ID. | str |
| 18 | ad_name | Ad name. | str |
| 19 | ad_id | Unique ad ID. | str |
| 20 | ad_type | Snap ad format (e.g., SNAP_AD, LONGFORM_VIDEO). | str |
| 21 | spend | Estimated total spend in the account’s local currency. | float |
| 22 | currency_code | ISO currency code of the ad account (e.g., USD, EUR). | str |
| 23 | spend_usd | Estimated total spend in USD. | float |
| 24 | swipes | Swipe-up count. | int |
| 25 | impressions | Total impressions. | int |
| 26 | earned_impressions | Impressions generated after being shared via Chat or Stories. | int |
| 27 | paid_impressions | Impressions served via paid delivery. | int |
| 28 | total_impressions | Combined paid and earned impressions. | int |
| 29 | screen_time_millis | Total time spent viewing Top Snap ads (milliseconds). | float |
| 30 | avg_screen_time_millis | Average Top Snap view time (milliseconds). | float |
| 31 | quartile_1 | Video views to 25%. | int |
| 32 | quartile_2 | Video views to 50%. | int |
| 33 | quartile_3 | Video views to 75%. | int |
| 34 | view_completion | Video views to completion. | int |
| 35 | video_views | Impressions meeting qualifying video view criteria (≥2 seconds consecutive watch time or swipe-up). | int |
| 36 | video_views_15s | Impressions meeting ≥15 seconds watched (or 97% completion if shorter) or swipe-up. | int |
| 37 | video_views_time_based | Impressions meeting ≥2 seconds consecutive watch time (excluding swipe-ups). | int |
| 38 | saves | Number of times a lens/filter was saved to Memories. | int |
| 39 | shares | Number of times a lens/filter was shared via Chat or Stories. | int |
| 40 | attachment_impressions | Impression count from attachments. | int |
| 41 | attachment_quartile_1 | Long-form video views to 25%. | int |
| 42 | attachment_quartile_2 | Long-form video views to 50%. | int |
| 43 | attachment_quartile_3 | Long-form video views to 75%. | int |
| 44 | attachment_view_completion | Long-form video views to completion. | int |
| 45 | attachment_avg_view_time_millis | Average attachment view time (milliseconds). | float |
| 46 | attachment_total_view_time_millis | Total attachment view time (milliseconds). | int |
| 47 | view_1_day | View-through conversions within a 1-day lookback window. | dict |
| 48 | view_7_day | View-through conversions within a 7-day lookback window. | dict |
| 49 | swipe_1_day | Click-through (swipe) conversions within a 1-day lookback window. | dict |
| 50 | swipe_7_day | Click-through (swipe) conversions within a 7-day lookback window. | dict |
| 51 | swipe_28_day | Click-through (swipe) conversions within a 28-day lookback window. | dict |
| 52 | view_1_day_value | Total value of 1-day view-through conversions (local currency). | dict |
| 53 | view_7_day_value | Total value of 7-day view-through conversions (local currency). | dict |
| 54 | swipe_1_day_value | Total value of 1-day click-through conversions (local currency). | dict |
| 55 | swipe_7_day_value | Total value of 7-day click-through conversions (local currency). | dict |
| 56 | swipe_28_day_value | Total value of 28-day click-through conversions (local currency). | dict |
| 57 | view_1_day_value_usd | USD value of 1-day view-through conversions. | dict |
| 58 | view_7_day_value_usd | USD value of 7-day view-through conversions. | dict |
| 59 | swipe_1_day_value_usd | USD value of 1-day click-through conversions. | dict |
| 60 | swipe_7_day_value_usd | USD value of 7-day click-through conversions. | dict |
| 61 | swipe_28_day_value_usd | USD value of 28-day click-through conversions. | dict |
| 62 | rb_sync_id | Rockerbox-generated identifier used to sync the dataset to your warehouse. | str |
| 63 | updated_at | Timestamp of the most recent row update. | timestamp |