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Description

The Platform - Snapchat dataset contains delivery, spend, engagement, video, and conversion performance metrics from Snapchat Ads. Data is available at the ad-level by date and hour.

Partition Keys

  • identifier
  • date
💡 Note: Leverage partition keys when querying the table to improve query efficiency.

Logical Primary Key

These fields uniquely identify a record. While data warehouses do not enforce primary key constraints, this combination functions as the logical primary key for the table.
  • identifier
  • date
  • utc_hour
  • ad_id

Field Reference


Nested Fields

The following fields are nested JSON objects keyed by Snapchat conversion event name: view_1_day view_7_day swipe_1_day swipe_7_day swipe_28_day view_1_day_value view_7_day_value swipe_1_day_value swipe_7_day_value swipe_28_day_value view_1_day_value_usd view_7_day_value_usd swipe_1_day_value_usd swipe_7_day_value_usd swipe_28_day_value_usd

Example Stored Object

Snowflake - Querying Nested Fields

Extract a Single Event

Flatten All Events Into Rows

Redshift - Querying Nested Fields (SUPER type)

Extract a Single Event

Flatten All Events Into Rows

BigQuery - Querying Nested Fields (JSON type)

Extract a Single Event

Flatten All Events Into Rows