Pandora

Overview

The tracking and required reporting for Pandora will differ depending on the ad server Pandora is using for your campaigns (Audiomatic/Audioserve or Google Ad Manager).

Setup Process

Confirm with Pandora which ad server(s) they are using for your ads
Contact your Rockerbox representative confirming the ad server. Rockerbox will provide email endpoint details based on the ad server
Append click tracking parameters and apply the impression pixel to all active ads (see below)
Contact support@rockerbox.com with the launch date and the tier structure you’d like applied
The day after launch, confirm tracking is applied on the Advertising Platforms page

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

Audiomatic / Audioserve

Example Parameter String

pd_campaignid={orderid}&pd_lineitemid={campaignid}&pd_creativeid={bannerid}&pd_type=streaming

Parameter Details

Parameter	Macro	Description
`pd_campaignid`	`{orderid}`	Order ID (required)
`pd_lineitemid`	`{campaignid}`	Campaign ID (required)
`pd_creativeid`	`{bannerid}`	Banner/Creative ID (required)
`pd_type`	`streaming`	Campaign type (required)

Impression Pixel

Contact support@rockerbox.com for your account-specific [SOURCE] value (your company’s pixel_source_name).

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=pandora-streaming&tier_two={orderid}&tier_three={campaignid}&tier_four={bannerid}&auction_id={cb}

Impression Pixel Details

Parameter	Value	Description
`source`	`[SOURCE]`	Your company’s pixel_source_name (provided by Rockerbox)
`tier_one`	`pandora-streaming`	Vendor and campaign type identifier (hardcoded)
`tier_two`	`{orderid}`	Order ID
`tier_three`	`{campaignid}`	Campaign ID
`tier_four`	`{bannerid}`	Banner/Creative ID
`auction_id`	`{cb}`	Cache buster

Google Ad Manager (GAM)

Example Parameter String

gam_campaignid=%ebuy!&gam_adgroupid=%eaid!&gam_creativeid=%ecid!&gam_type=audio

Parameter Details

Parameter	Macro	Description
`gam_campaignid`	`%ebuy!`	Campaign ID (required)
`gam_adgroupid`	`%eaid!`	Ad group ID (required)
`gam_creativeid`	`%ecid!`	Creative ID (required)
`gam_type`	`audio`	Campaign type (required)

Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=pandora-audio&tier_two=%ebuy!&tier_three=%eaid!&tier_four=%ecid!&auction_id=%n

Impression Pixel Details

Parameter	Value	Description
`source`	`[SOURCE]`	Your company’s pixel_source_name (provided by Rockerbox)
`tier_one`	`pandora-audio`	Vendor and campaign type identifier (hardcoded)
`tier_two`	`%ebuy!`	Campaign ID
`tier_three`	`%eaid!`	Ad group ID
`tier_four`	`%ecid!`	Creative ID
`auction_id`	`%n`	Cache buster

Batch Spend

Pandora sends manual reporting from their platform to Rockerbox email endpoints. There are separate email endpoints for each ad server. If Pandora is using both, they will send 2 reports each week (one to each endpoint). Contact support@rockerbox.com for endpoint details.

Files should be sent on a weekly cadence
Each file should contain the previous 7 days of spend data
Row 1 must be the column headers
The “totals” row must be deleted before sending

Required Columns - Audiomatic / Audioserve

(must match exactly, including capitalization and spacing)

Time
Order ID
Order
Campaign ID
Campaign
Ad ID
Ad Total Spend (USD)

Required Columns - Google Ad Manager (GAM)

(must match exactly, including capitalization and spacing)

Date
Order
Line item
Creative
Order ID
Line item ID
Creative ID
Ad server CPM and CPC revenue ($)

Verification

After setup:

Confirm tracking is applied on the Advertising Platforms page
Verify spend data appears in Rockerbox dashboard
Contact support@rockerbox.com for QA assistance

Supported Vendors

Marketing

Overview

Setup Process

Audiomatic / Audioserve

Example Parameter String

Impression Pixel

Google Ad Manager (GAM)

Example Parameter String

Impression Pixel

Batch Spend

Required Columns - Audiomatic / Audioserve

Required Columns - Google Ad Manager (GAM)

Verification

​Overview

​Setup Process

​Audiomatic / Audioserve

​Example Parameter String

​Impression Pixel

​Google Ad Manager (GAM)

​Example Parameter String

​Impression Pixel

​Batch Spend

​Required Columns - Audiomatic / Audioserve

​Required Columns - Google Ad Manager (GAM)

​Verification

Overview

Setup Process

Audiomatic / Audioserve

Example Parameter String

Impression Pixel

Google Ad Manager (GAM)

Example Parameter String

Impression Pixel

Batch Spend

Required Columns - Audiomatic / Audioserve

Required Columns - Google Ad Manager (GAM)

Verification