iHeartRadio

Overview

Rockerbox has an existing integration with iHeart where we receive user-level log files for streaming audio. This allows Rockerbox to attribute these touchpoints to conversions.

This integration only supports standard streaming audio. Rockerbox does not support iHeart podcast attribution.

Setup Process

Enable the iHeartRadio integration on the Advertising Platforms page. This will create an SFTP endpoint for log file delivery
Contact your Rockerbox representative about your upcoming launch. Rockerbox will coordinate with iHeart to set up log file deliveries
If running display or video ads through iHeart, apply click tracking parameters and impression pixels (see below)
Contact support@rockerbox.com with the launch date and the tier structure you’d like applied

Log File Delivery

Rockerbox coordinates directly with iHeart to set up log file delivery.

Files are sent on a daily cadence. iHeart sends files on a 1-day delay (Monday’s impressions arrive on Wednesday)
Each file should contain only 1 day of data

Required Columns (must match exactly, including capitalization and spacing):

ip_address
cost
device_type
timestamp
user_agent
campaign_id
campaign_name
creative_id
creative_name
publisher_id
publisher_name

Display and Video Tracking

Example Parameter String

ih_adgroupid=%eaid!&ih_campaignid=%ebuy!&ih_creativeid=%ecid!&ih_placementid=%epid!&ih_type=dv

Parameter Details

Parameter	Macro	Description
`ih_adgroupid`	`%eaid!`	Ad group ID (required)
`ih_campaignid`	`%ebuy!`	Campaign ID (required)
`ih_creativeid`	`%ecid!`	Creative ID (required)
`ih_placementid`	`%epid!`	Placement ID (required)
`ih_type`	`dv`	Campaign type (required)

Impression Pixel

Contact support@rockerbox.com for your account-specific [SOURCE] value (your company’s pixel_source_name).

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=iheartradio-dv&tier_two=%ebuy!&tier_three=%eaid!&tier_four=%ecid!&tier_five=%epid!&auction_id=%%CACHEBUSTER%%&mobile_device_id=%%ADVERTISING_IDENTIFIER_PLAIN%%

Impression Pixel Details

Parameter	Value	Description
`source`	`[SOURCE]`	Your company’s pixel_source_name (provided by Rockerbox)
`tier_one`	`iheartradio-dv`	Vendor and campaign type identifier (hardcoded)
`tier_two`	`%ebuy!`	Campaign ID
`tier_three`	`%eaid!`	Ad group ID
`tier_four`	`%ecid!`	Creative ID
`tier_five`	`%epid!`	Placement ID
`auction_id`	`%%CACHEBUSTER%%`	Cache buster
`mobile_device_id`	`%%ADVERTISING_IDENTIFIER_PLAIN%%`	Mobile advertising identifier

Verification

After setup:

Confirm log files are being delivered to the SFTP endpoint
Confirm tracking is applied on the Advertising Platforms page
Contact support@rockerbox.com for QA assistance

Supported Vendors

Marketing

Overview

Setup Process

Log File Delivery

Display and Video Tracking

Example Parameter String

Impression Pixel

Verification

​Overview

​Setup Process

​Log File Delivery

​Display and Video Tracking

​Example Parameter String

​Impression Pixel

​Verification

Overview

Setup Process

Log File Delivery

Display and Video Tracking

Example Parameter String

Impression Pixel

Verification