Documentation Index
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Description
This analysis demonstrates how to join Rockerbox attribution data with performance metrics reported directly by advertising platforms.When to Use This Analysis
- Build unified marketing performance reports combining ad platform metrics and attribution results.
- Analyze clicks, impressions, conversions, and revenue alongside Rockerbox’s attribution outputs.
- Evaluate duplicated platform-reported performance metrics against Rockerbox deduplicated attribution.
- Evaluate differences between platform attribution windows and Rockerbox attribution results.
Source Data
This analysis joins two datasets.| Dataset | Field | Description |
|---|---|---|
aggregate_mta | date | Date of the attributed conversion |
aggregate_mta | tier_1–tier_5 | Marketing channel hierarchy |
aggregate_mta | platform_join_key | Identifier used to link attribution records to platform data |
aggregate_mta | included_spend | Marketing spend associated with the placement |
aggregate_mta | even, normalized | Attribution credit metrics |
aggregate_mta | revenue_even, revenue_normalized | Revenue attributed by Rockerbox |
platform_<platform> | mta_tiers_join_key | Join key linking platform data to Rockerbox attribution |
platform_<platform> | clicks, impressions | Platform-reported engagement metrics |
platform_<platform> | purchase_* | Platform-reported conversion metrics |
Key Metrics
| Metric | Description |
|---|---|
spend | Marketing spend reported in Rockerbox |
even | Even-weight attributed conversions |
normalized | Modeled multi-touch attributed conversions |
revenue_even | Revenue attributed using even-weight attribution |
revenue_normalized | Revenue attributed using modeled attribution |
clicks | Platform-reported clicks |
impressions | Platform-reported impressions |
purchase_1d_view | Platform-reported purchases attributed to 1-day view |
purchase_7d_click | Platform-reported purchases attributed to 7-day click |
Example Queries
Join Rockerbox Attribution with Facebook Platform Data
This query demonstrates how to join Rockerbox attribution with Facebook platform metrics. The query operates in two stages:- Aggregate hourly Facebook performance data to daily granularity
- Join the aggregated platform dataset to the Rockerbox Buckets Breakdown dataset
Notes on Join Strategy
A LEFT JOIN is recommended when joining platform data to Rockerbox attribution. This ensures that:- All attribution records from Rockerbox remain present in the final dataset.
- Platform metrics are appended where matching records exist.