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Description

This analysis demonstrates how to join Rockerbox attribution data with performance metrics reported directly by advertising platforms.

When to Use This Analysis

  • Build unified marketing performance reports combining ad platform metrics and attribution results.
  • Analyze clicks, impressions, conversions, and revenue alongside Rockerbox’s attribution outputs.
  • Evaluate duplicated platform-reported performance metrics against Rockerbox deduplicated attribution.
  • Evaluate differences between platform attribution windows and Rockerbox attribution results.

Source Data

This analysis joins two datasets.

Key Metrics


Example Queries

Join Rockerbox Attribution with Facebook Platform Data

This query demonstrates how to join Rockerbox attribution with Facebook platform metrics. The query operates in two stages:
  1. Aggregate hourly Facebook performance data to daily granularity
  2. Join the aggregated platform dataset to the Rockerbox Buckets Breakdown dataset
Because platform datasets often contain hourly records, they must be aggregated to daily granularity before joining with Rockerbox datasets, which are stored at the daily level.

Notes on Join Strategy

A LEFT JOIN is recommended when joining platform data to Rockerbox attribution. This ensures that:
  • All attribution records from Rockerbox remain present in the final dataset.
  • Platform metrics are appended where matching records exist.
This approach is necessary because Rockerbox attribution may include conversions occurring after platform spend has stopped, due to longer attribution windows supported by Rockerbox.