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Description

This analysis enables you to customize attribution logic in the Log Level MTA dataset and rebuild aggregate marketing performance reporting in your warehouse. By adjusting log-level attribution records (for example modifying attribution windows, excluding view-through interactions, or adjusting revenue values), you can generate customized performance metrics such as conversions, revenue, CPA, and ROAS that better reflect your business context. The output reproduces the Buckets Breakdown reporting structure, grouping attributed conversions, revenue, and spend by marketing channel hierarchy.

When to Use This Analysis

  • Adjust attribution logic to better reflect your marketing measurement strategy.
  • Shorten or modify attribution windows for specific channels.
  • Remove view-through touchpoints to build click-based attribution metrics.
  • Adjust order-level revenue based on factors not passed to Rockerbox (e.g., margins, discounts, VAT).
  • Apply custom attribution calibration based on experiments or internal heuristics.
  • Rebuild aggregate marketing KPIs (CPA, ROAS) after modifying attribution logic.

Source Data

This analysis combines attribution data from the Log Level MTA dataset with spend data from the Buckets Breakdown dataset.

Key Metrics


Example Queries

Approach 1: Join Attribution with Spend

This query:
  • aggregates attribution from log_level_mta
  • joins spend from aggregate_mta
  • outputs conversions, revenue, and spend by marketing tier

Approach 2: Combine Attribution and Spend Using a Union

This approach unions attribution data and spend data into a single dataset. Metrics are then aggregated downstream in a BI layer or additional SQL step.
After the union, aggregate metrics by:
to produce final marketing performance KPIs.