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Overview

Rockerbox can automatically append tracking parameters to most Facebook / Meta ads using the Facebook API. This is the recommended setup method. All existing UTMs and custom parameters remain in place. If your ads do not meet the requirements below, see Facebook Manual Append for instructions on applying tracking manually.

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Setup Process

  1. Authenticate your Facebook account(s) on the Advertising Platforms page. This allows Rockerbox to ingest daily spend and apply tracking parameters automatically
  2. Contact support@rockerbox.com with the launch date and the tier structure you’d like applied
  3. The day after launch, confirm tracking is applied to all ads on the Advertising Platforms page
  4. If tracking is missing from specific placements, review the requirements below. If ads are still missing tracking, use manual append
Authenticating and enabling auto-append will cause ads to enter a re-learning phase. If this is a concern, schedule a call with your Rockerbox representative to authenticate live and ensure auto parameters are disabled before your ads run.

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Requirements

  • The authenticating user must have ads_management access
  • The authenticating user must have access to all pages and accounts where ads exist
  • Manage Campaigns must be enabled in the Facebook account
  • Rockerbox must be given permission to edit ads

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Constraints

  • Ads using the deprecated ad key crop size 191x100 must be manually updated to remove this size before auto-append works
  • Landing pages cannot use bit.ly links
  • Landing pages must be set directly in Facebook, not in a third-party ad server
  • Landing pages must drive to your Rockerbox-tracked site, not a third-party landing page or retail site

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Multiple Facebook Accounts

If you have multiple Facebook accounts, including accounts run by agencies or third parties, you must authenticate all accounts to ensure tracking is applied correctly and spend is ingested. Confirm all accounts are present in the Account dropdown on the integrations page.

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Influencer, Partner and Whitelisted Accounts

If ads run through accounts Rockerbox does not have full access to, auto-append will not work. In this case:
  • Option 1: Manually append tracking parameters
  • Option 2: Grant the authenticated Rockerbox account Page Admin access to the outside accounts

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Spend

Spend is ingested automatically via API after authentication. Spend data refreshes daily.

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Facebook / Instagram Shop

Users who purchase through the Facebook or Instagram Shop never arrive on your site where Rockerbox pixels fire, so Shop conversions are not attributed by default. If your site is Shopify-hosted, contact your Rockerbox CSM to set up alternative tracking.

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Verification

After setup:
  1. Confirm tracking is applied on the Advertising Platforms page
  2. Verify spend data appears in Rockerbox dashboard
  3. Contact support@rockerbox.com for QA assistance