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Overview

Rockerbox integrates with Snapchat to track click and view-based touchpoints and ingest daily spend via API. View-based tracking is available through a direct partnership where Snap provides user-level impression data to Rockerbox.

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Setup Process

  1. Authenticate your Snap account(s) on the Advertising Platforms page. This allows Rockerbox to ingest daily spend
  2. Apply click tracking parameters to all ads (see Click Tracking below)
  3. Contact support@rockerbox.com at least 1 week before launch with the launch date and the tier structure you’d like applied. If you want view-based tracking, request that as well
  4. The day after launch, confirm tracking is applied on the Advertising Platforms page

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Click Tracking

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served.

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Example Parameter String

Append the parameters to your ad landing page URLs. To edit parameters for an existing ad, navigate to the Ads tab and click the ad name in the “Name” column (not the checkbox or edit options). From the summary page, click the edit button at the bottom of the ad preview to modify the landing page URL. Important: Do not append Rockerbox tracking in the “Build a URL Parameter Tool.” This will break Rockerbox macros and will not pass campaign-specific details.

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Alternate Ad Formats

  • Story Ads: Cannot be edited at the URL level. Story ads that need tracking must be edited in the Creative Library (must have been set up there before being assigned to an ad set)
  • Catalog Ads: URL parameters can be appended within the Catalog in the link attribute. Parameters should be included on each link before uploading the catalog or ingesting the feed. More info from Snapchat

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View-Based Tracking

Rockerbox has a direct partnership with Snap that provides view-based user-level touchpoints for attribution.

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How It Works

  • Snap sends Rockerbox a daily log-level feed of ad impressions (views)
  • Rockerbox matches Snap views to users by matching an email address from Snap’s reporting to Rockerbox’s conversion data
  • If a user with a Snap view-based touchpoint converts, Snap is credited as a touchpoint on that user’s path to conversion
  • A 7-day click / 1-day view attribution window is applied

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Requirements

  • Your conversion data in Rockerbox must include an email address, either un-hashed or hashed using SHA-256
  • Impression data is available on a go-forward basis only

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Spend

Spend is ingested automatically via API after authentication. Spend data refreshes daily.

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Verification

After setup:
  1. Confirm tracking is applied on the Advertising Platforms page
  2. Verify spend data appears in Rockerbox dashboard
  3. Contact support@rockerbox.com for QA assistance