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Overview

Postie is a direct mail marketing platform that enables advertisers to reach customers through targeted mail campaigns. Rockerbox integrates with Postie to track direct mail touchpoints and spend through address matchback methodology.

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Setup Instructions

  1. Enable the Postie integration in your Rockerbox account
    • You may be prompted to contact support if this is a net-new launch
    • Or if your current plan doesn’t include tracking for this channel
  2. Work with Postie to:
    • Set up automated reporting following the requirements below
    • Configure proper file delivery to Rockerbox endpoints
    • Ensure all required fields are included in reports

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Report Requirements

All files must align with the standard report delivery requirements:
  1. Files should be sent on a regular cadence (daily preferred)
  2. Log files should include all mail recipients
  3. Do not include holdouts in the files
  4. Files must be delivered to the designated endpoint
    • Find endpoint details under Data > Advertising Platforms > Postie tile > “Instructions”

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Required Fields

Reports must contain these columns exactly as shown, including capitalization & spacing:
  • Address
  • City
  • State
  • Zip
  • Mail Date
  • In Home Date
  • Campaign Name
  • Creative Name
  • Audience Segment (if applicable)

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Verification

After setup:
  1. Confirm files are being delivered to the correct endpoint
  2. Verify data appears in your Rockerbox dashboard
  3. Check that spend amounts match your Postie reporting

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Support

If you encounter any issues:
  1. Verify your file format matches requirements
  2. Check that files are being delivered to the correct endpoint
  3. Ensure all required columns are present
  4. Contact support@rockerbox.com for additional assistance