Overview
SeQuel DM is a direct marketing agency specializing in direct mail campaigns. Rockerbox integrates with SeQuel DM through server-to-server log files to track campaign performance and automate spend reporting.Tracking Method
Server-to-server log files: Rockerbox receives user-level log files from SeQuel DM for direct mail touchpoint tracking via address matchback attribution.Setup Process
1. Enable the Integration
- Visit the Advertising Platforms page in your Rockerbox account
- Find SeQuel DM in the list of platforms
- Click “Connect” to enable the integration
- If this is a new channel launch or your plan doesn’t include this channel, you may be prompted to contact support@rockerbox.com
2. Configure File Delivery
Contact support@rockerbox.com to obtain:- File delivery endpoint details (SFTP or S3)
- Required file format specifications
- Campaign configuration requirements
3. Request Automated Reporting from SeQuel DM
Contact your SeQuel DM representative to schedule automated file delivery to Rockerbox. Your Rockerbox support contact will provide the specific requirements for:- File delivery schedule
- Required data columns
- Endpoint credentials
4. Configure Campaign Settings
Contact support@rockerbox.com with:- Channel name (SeQuel DM)
- Launch date
- Desired tier structure for this marketing activity
Verification
After setup:- Confirm SeQuel DM is sending automated files to the Rockerbox endpoint
- Verify files contain all required columns per Rockerbox specifications
- Check that touchpoints are appearing in Rockerbox reporting