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Overview

SeQuel DM is a direct mail marketing platform that enables advertisers to reach customers through targeted mail campaigns. Rockerbox integrates with SeQuel DM to track direct mail touchpoints and spend through address matchback methodology.

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Setup Instructions

  1. Enable the SeQuel DM integration in your Rockerbox account
    • You may be prompted to contact support if this is a net-new launch
    • Or if your current plan doesn’t include tracking for this channel
  2. Reach out to SeQuel DM to set up automated reporting that follows these requirements:
    • Files should be sent before each drop as soon as they are ready
    • Files should include all mail recipients (do not include holdouts)
    • Files should be sent to the designated SFTP endpoint
    • Find endpoint details under Data > Advertising Platforms > SeQuel DM tile > “Instructions”

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Report Requirements

All files must align with the standard report delivery requirements.

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Required Fields

Reports must contain these columns exactly as shown, including capitalization & spacing:
  • address 1
  • city
  • state
  • zip
  • creative
  • audience
  • campaign
  • in home date

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Verification

After setup:
  1. Confirm files are being delivered to the SFTP endpoint
  2. Verify data appears in your Rockerbox dashboard
  3. Check that spend amounts match your SeQuel DM reporting

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Support

If you encounter any issues:
  1. Verify your file format matches requirements
  2. Check that files are being delivered to the correct endpoint
  3. Ensure all required columns are present
  4. Contact support@rockerbox.com for additional assistance