Microsoft Advertising (Bing)

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Overview

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Setup Process

1. Authenticate your Microsoft Advertising account on the Advertising Platforms page. The authenticating user must have Super Admin access and use a Microsoft work account (not personal)
2. Append Rockerbox parameters to the Account tracking template (see below)
3. Contact support@rockerbox.com with the launch date and the tier structure you’d like applied
4. The day after launch, confirm tracking is applied on the Advertising Platforms page

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Click Tracking

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Example Parameter String

b_campaign={Campaign}&b_campaignid={CampaignId}&b_adgroup={AdGroup}&b_adgroupid={AdGroupId}&b_adid={AdId}&b_keyword={keyword:default}&b_targetid={TargetID}&b_productid={ProductId}&b_ifproduct={IfPLA:product}&b_device={Device}

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Account-Level Implementation

1. In Microsoft Advertising, go to Tools > Account settings
2. Click the Tracking tab
3. Add parameters to the Account tracking template field:
   • New template: Start with {lpurl}? before the Rockerbox parameters
   • Existing template: Use & to separate existing parameters from Rockerbox parameters

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Spend

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Troubleshooting

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Azure Tenant Error

1. Ensure you are using a Microsoft work account
2. Have your Azure tenant admin log into the Azure portal and enable Allow user consent for apps in user consent settings
3. Log into Bing Ads to complete provisioning

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Resources

• Bing Account Templates Documentation
• Bing Macros Reference
• What tracking or URL parameters can I use?
• Test your URL tracking

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Verification

1. Confirm tracking is applied on the Advertising Platforms page
2. Verify spend data appears in Rockerbox dashboard
3. Contact support@rockerbox.com for QA assistance