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Overview

When using Search Ads 360, implement parameters in the Final URL Suffix field on the campaign level in the SA360 platform. For each campaign, implement only the parameters from the engine it is served by. Do not mix and match parameters from different engines. Implementing in SA360 removes the need to implement parameters in each individual platform.

Search or Display Campaigns

Example Parameter String

Shopping Campaigns

Example Parameter String

Video Campaigns

Example Parameter String

Bing Campaigns

Example Parameter String

Verification

After setup:
  1. Confirm tracking is applied on the Advertising Platforms page
  2. Contact support@rockerbox.com for QA assistance