Google Ads (Manual Tracking)

Overview

If your Google Ads campaigns do not meet the requirements for auto-append, you can apply Rockerbox tracking parameters manually. To confirm where tracking is missing, visit the Advertising Platforms page.

Modifying ad URLs can cause ads to enter a re-learning phase. Plan accordingly when applying tracking parameters to active campaigns.

Applying Parameters (Campaign Level)

In Google Ads, select a campaign
Click Settings in the left sidebar
Choose the dropdown for Additional Settings (for Shopping, this is below the Shopping Campaign Settings section)
Expand the section for Campaign URL Options
Append the correct tracking parameters below to any existing parameters in the Final URL Suffix
Replace ACCOUNT_ID with your account ID and CAMPAIGN_NAME with the campaign name (use underscores in place of spaces)

Search and Display Campaigns

Example Parameter String

g_acctid=ACCOUNT_ID&g_campaign=CAMPAIGN_NAME&g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_network={network}&g_device={device}&g_type=search

Parameter Details

Parameter	Macro	Description
`g_acctid`	`ACCOUNT_ID`	Your Google Ads account ID (hardcoded)
`g_campaign`	`CAMPAIGN_NAME`	Campaign name with underscores for spaces (hardcoded)
`g_campaignid`	`{campaignid}`	Campaign ID (required)
`g_adgroupid`	`{adgroupid}`	Ad Group ID (required)
`g_adid`	`{creative}`	Creative/Ad ID
`g_keyword`	`{keyword}`	Search keyword (required)
`g_keywordid`	`{targetid}`	Target ID (required)
`g_network`	`{network}`	Network type (required)
`g_device`	`{device}`	Device type
`g_type`	`search`	Set to `search` for Search, `display` for Display

Performance Max Campaigns

Performance Max campaigns use asset groups instead of ad groups and do not support keyword or network macros. Only the following ValueTrack parameters are available.

Example Parameter String

g_acctid=ACCOUNT_ID&g_campaign=CAMPAIGN_NAME&g_campaignid={campaignid}&g_assetgroupid={assetgroupid}&g_device={device}&g_locinterest={loc_interest_ms}&g_locphysical={loc_physical_ms}&g_type=pmax

Parameter Details

Parameter	Macro	Description
`g_acctid`	`ACCOUNT_ID`	Your Google Ads account ID (hardcoded)
`g_campaign`	`CAMPAIGN_NAME`	Campaign name with underscores for spaces (hardcoded)
`g_campaignid`	`{campaignid}`	Campaign ID (required)
`g_assetgroupid`	`{assetgroupid}`	Asset Group ID (required)
`g_device`	`{device}`	Device type
`g_locinterest`	`{loc_interest_ms}`	Location interest
`g_locphysical`	`{loc_physical_ms}`	Physical location
`g_type`	`pmax`	Fixed value (required)

Note: PMax campaigns with a Shopping feed also support {merchant_id}, {product_channel}, {product_id}, and {adtype}.

Demand Gen Campaigns

Demand Gen (formerly Discovery) campaigns support ad group and creative macros but do not support keyword, network, or placement macros.

Example Parameter String

g_acctid=ACCOUNT_ID&g_campaign=CAMPAIGN_NAME&g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_device={device}&g_locinterest={loc_interest_ms}&g_locphysical={loc_physical_ms}&g_type=demand_gen

Parameter Details

Parameter	Macro	Description
`g_acctid`	`ACCOUNT_ID`	Your Google Ads account ID (hardcoded)
`g_campaign`	`CAMPAIGN_NAME`	Campaign name with underscores for spaces (hardcoded)
`g_campaignid`	`{campaignid}`	Campaign ID (required)
`g_adgroupid`	`{adgroupid}`	Ad Group ID (required)
`g_adid`	`{creative}`	Creative/Ad ID
`g_device`	`{device}`	Device type
`g_locinterest`	`{loc_interest_ms}`	Location interest
`g_locphysical`	`{loc_physical_ms}`	Physical location
`g_type`	`demand_gen`	Fixed value (required)

Shopping Campaigns

Shopping campaigns include additional product-specific macros.

Example Parameter String

g_acctid=ACCOUNT_ID&g_campaign=CAMPAIGN_NAME&g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_adtype={adtype}&g_merchantid={merchant_id}&g_productchannel={product_channel}&g_productid={product_id}&g_partition={product_partition_id}&g_network={network}&g_ifproduct={ifshoppingproduct:product}&g_ifcreative={ifshoppingcreative:creative}&g_type=shopping

Parameter Details

Parameter	Macro	Description
`g_adtype`	`{adtype}`	Ad type
`g_merchantid`	`{merchant_id}`	Merchant Center ID (required)
`g_productchannel`	`{product_channel}`	Product channel (required)
`g_productid`	`{product_id}`	Product ID (required)
`g_partition`	`{product_partition_id}`	Product partition ID (required)
`g_ifproduct`	`{ifshoppingproduct:product}`	Shopping product conditional (required)
`g_ifcreative`	`{ifshoppingcreative:creative}`	Shopping creative conditional (required)
`g_type`	`shopping`	Fixed value (required)

All other parameters from the Search/Display table also apply.

Video / YouTube Campaigns

Video parameters are applied at the Ad Group level, not campaign level.

Select a video campaign and modify columns by selecting Columns > Modify Columns
Under Attributes, check Final URL Suffix
In the ad set view, scroll right and click the pencil icon to modify the Final URL Suffix for each ad set

Example Parameter String

g_acctid=ACCOUNT_ID&g_campaign=CAMPAIGN_NAME&g_campaignid={campaignid}&g_adgroupid={adgroupid}&g_adid={creative}&g_keyword={keyword}&g_keywordid={targetid}&g_locinterest={loc_interest_ms}&g_locphysical={loc_physical_ms}&g_placement={placement}&g_source={sourceid}&g_network={network}

Parameter Details

Parameter	Macro	Description
`g_locinterest`	`{loc_interest_ms}`	Location interest (required)
`g_locphysical`	`{loc_physical_ms}`	Physical location (required)
`g_placement`	`{placement}`	Placement (required)
`g_source`	`{sourceid}`	Source ID

All other parameters from the Search/Display table also apply.

Important: For video campaigns, replace spaces in CAMPAIGN_NAME with %20 (not underscores) and include hyphens in ACCOUNT_ID.

Verification

After setup:

Confirm tracking is applied on the Advertising Platforms page
Contact support@rockerbox.com for QA assistance

Supported Vendors

Marketing

Overview

Applying Parameters (Campaign Level)

Search and Display Campaigns

Example Parameter String

Performance Max Campaigns

Example Parameter String

Demand Gen Campaigns

Example Parameter String

Shopping Campaigns

Example Parameter String

Video / YouTube Campaigns

Example Parameter String

Verification

​Overview

​Applying Parameters (Campaign Level)

​Search and Display Campaigns

​Example Parameter String

​Performance Max Campaigns

​Example Parameter String

​Demand Gen Campaigns

​Example Parameter String

​Shopping Campaigns

​Example Parameter String

​Video / YouTube Campaigns

​Example Parameter String

​Verification

Overview

Applying Parameters (Campaign Level)

Search and Display Campaigns

Example Parameter String

Performance Max Campaigns

Example Parameter String

Demand Gen Campaigns

Example Parameter String

Shopping Campaigns

Example Parameter String

Video / YouTube Campaigns

Example Parameter String

Verification