Rockerbox offers dual-tracking capabilities for Shopify stores to ensure complete and accurate conversion data collection:

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Client-Side JavaScript Integration

Our JavaScript tracking pixel captures real-time user behavior and conversion events including:
  • Product views
  • Add to cart actions
  • Checkout initiation
  • Purchase completions
This client-side tracking enables:
  • Real-time conversion tracking
  • Upper-funnel event collection
  • Cross-device user identification
  • Integration with marketing attribution

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Server-Side Batch Integration

The Shopify API integration provides a reliable backup data source by:
  • Pulling completed order data directly from Shopify
  • Capturing offline and non-tracked conversions
  • Providing additional order details like:
    • Order IDs
    • Product details
    • Revenue amounts
    • Customer information

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Benefits of Dual Tracking

This two-pronged approach ensures:
  1. Complete Data Coverage
    • Captures both online and offline conversions
    • Provides backup tracking if JavaScript is blocked
    • Records all order details regardless of tracking status
  2. Enhanced Data Quality
    • Cross-validates conversion data between sources
    • Reconciles any discrepancies automatically
    • Ensures accurate revenue reporting
  3. Rich Customer Insights
    • Combines behavioral and transactional data
    • Links marketing touchpoints to purchases
    • Enables full-funnel conversion analysis