AppsFlyer

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Integration Setup

1. Enable Rockerbox Integration
   • Open AppsFlyer App dashboard
   • Go to Configuration > Integrated Partners
   • Search for and select Rockerbox
   • Click “Activate Partner”
2. Configure Settings
   • Enter your Rockerbox Account ID
   • Configure default postbacks
   • Set up in-app event postbacks

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Data Configuration

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1. General Settings

• Set sending option to “All media sources, including organic”
• Keep Advanced Privacy setting disabled
• Configure your Rockerbox Account ID

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2. In-App Events

• Enable in-app events postback
• Select events to track
• Configure event settings:
  • Set sending option to “All media sources, including organic”
  • Set “Send revenue” to “Values & revenue”

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Event Types

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1. Standard Events

• App installs
• App opens
• In-app purchases
• User registrations
• Custom events

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2. Attribution Data

• Marketing touchpoints
• Campaign information
• Source attribution
• Install attribution

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Data Requirements

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Required Fields

• Rockerbox Account ID
• User identifiers
• Event names
• For purchases:
  • Revenue values
  • Order information
  • Product details

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Optional Fields

• Custom event parameters
• User properties
• Campaign data
• Attribution data

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Best Practices

1. Implementation
   • Enable all relevant events
   • Test event delivery
   • Validate data accuracy
   • Monitor integration health
2. Data Quality
   • Regular data audits
   • Check event mapping
   • Validate revenue tracking
   • Monitor attribution data
3. Maintenance
   • Update configurations
   • Monitor postbacks
   • Check integration status
   • Regular QA checks