Branch

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Integration Setup

1. Website Implementation
   • Install Branch Web SDK
   • Configure Branch initialization
   • Verify Rockerbox pixel detection
2. Mobile App Setup
   • Implement Branch SDK
   • Configure webhooks
   • Set up event forwarding

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Cross-Device Tracking

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1. Supported Match Types

• 100% match accuracy only
• Web-to-app connections
• App-to-web connections
• Cross-platform identity

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2. Identity Management

• User identification
• Device matching
• Journey tracking
• Attribution data

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Implementation Methods

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1. Web Integration

// Branch Web SDK Implementation
(function(b,r,a,n,c,h,_,s,d,k){
  if(!b[n]||!b[n]._q){
    for(;s<_.length;)c(h,_[s++]);
    d=r.createElement(a);d.async=1;
    d.src="https://cdn.branch.io/branch-latest.min.js";
    k=r.getElementsByTagName(a)[0];
    k.parentNode.insertBefore(d,k);b[n]=h
  }
})(window,document,"script","branch",function(b,r){
  b[r]=function(){b._q.push([r,arguments])}
},{_q:[],_v:1},"init");

// Initialize Branch
branch.init('YOUR_BRANCH_KEY');

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2. App Integration

• Configure Branch SDK
• Set up deep linking
• Enable user tracking
• Configure webhooks

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Event Types

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1. Standard Events

• App installs
• Reinstalls
• User identification
• Deep linking events
• Custom events

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2. Marketing Events

• Install attribution
• Campaign tracking
• Source attribution
• Cross-platform events

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Data Requirements

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Required Fields

• Branch key
• User identifiers
• Event data
• Attribution data

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Optional Fields

• Custom parameters
• Deep link data
• Campaign information
• User properties

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Best Practices

1. Implementation
   • Follow Branch SDK guidelines
   • Test cross-device tracking
   • Validate deep links
   • Monitor event flow
2. Data Quality
   • Verify user matching
   • Test attribution
   • Check data accuracy
   • Monitor webhooks
3. Maintenance
   • Regular SDK updates
   • Check integration health
   • Monitor event delivery
   • Update configurations