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Overview

Rockerbox’s first-party integrations enable advertisers to collect, unify, and activate their owned customer data, providing a foundation for accurate marketing measurement that isn’t dependent on third-party platforms.

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Why First-Party Data Matters

First-party data represents the direct relationship between your business and your customers. Unlike data from advertising platforms, this information is owned by you and provides a source of truth for marketing measurement. First-party data includes:
  • Onsite user behavior and interactions
  • Conversion events and transaction data
  • Customer attributes and characteristics
  • Identity information for cross-device tracking
  • Email and CRM data

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Integration Types

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Tag Managers

Integrations with tag management systems that simplify deployment and data collection. These connections provide flexible implementation options and ensure consistent tracking across your digital properties while maintaining governance through your existing tag management workflow.

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Onsite Pixel Integrations

Built-in integrations in Rockerbox’s JavaScript that automatically collect data from popular marketing and analytics tools. These integrations handle identity resolution, event tracking, and data synchronization without requiring additional development work. Examples include Meta Pixel, Segment, and Klaviyo integrations.

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Conversion Tracking

Specialized integrations for capturing conversion events and purchase data from your website or app. These integrations ensure accurate attribution by standardizing conversion data collection and timestamp synchronization across marketing channels.

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Customer Data Platforms (CDPs)

Integrations with CDP platforms that centralize and unify customer data. These connections allow Rockerbox to enrich attribution models with comprehensive customer profiles and behavioral data, providing deeper insights into the customer journey.

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Mobile Measurement Partners (MMPs)

Integrations focused on mobile app attribution and analytics. These partnerships enable accurate tracking of mobile app installs, in-app events, and cross-device user journeys, bridging the gap between web and mobile attribution.

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Key Use Cases

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Core Tracking Implementation

  • Deploy the Rockerbox pixel across your digital properties
  • Automatically capture page views and user interactions
  • Track custom events and conversions
  • Implement cross-domain tracking for multi-site journeys

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Automated Data Collection

  • Capture form submissions and email signups from tools like Klaviyo and Privy
  • Track phone calls and SMS interactions through call tracking platforms
  • Collect survey responses and user feedback from tools like Hotjar and Survicate
  • Monitor promotional interactions from tools like Justuno

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Identity Resolution

  • Populate Rockerbox’s identity graph with user identifiers
  • Enable cross-device user tracking through integrations like Branch
  • Connect web and mobile app identities via MMPs
  • Link anonymous visitors to known users through CDP integrations

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Analytics Enhancement

  • Enrich user profiles with CDP data
  • Sync conversion events with analytics platforms
  • Connect customer service interactions to marketing touchpoints
  • Track post-purchase survey responses

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Data Governance

  • Standardize data collection across marketing tools
  • Ensure consistent tracking implementation
  • Maintain data quality through automated validation
  • Support privacy compliance through controlled data collection

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Benefits

  • Comprehensive Data Collection: Capture all relevant user interactions and business events
  • Data Ownership: Maintain complete control over your customer data collection and usage
  • Accurate Measurement: Create a reliable source of truth for marketing performance
  • Privacy-First: Build sustainable measurement capabilities that respect user privacy
  • Platform Independence: Reduce reliance on third-party platform reporting
  • Unified Analytics: Connect marketing data with your broader business intelligence
  • Cross-Platform Attribution: Track user journeys across multiple touchpoints and devices

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Getting Started

Contact your Rockerbox representative to begin implementing first-party integrations. Our team will guide you through the technical setup and best practices for your specific needs. We’ll help you:
  1. Identify relevant integration types for your business
  2. Plan implementation strategy
  3. Configure data collection
  4. Validate tracking setup
  5. Monitor data quality