Klaviyo

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Integration Setup

1. Enable Integration
   • Contact Rockerbox support to enable Klaviyo integration
   • Provide your Klaviyo account details
   • Obtain necessary API credentials
2. Configure Data Flow
   • Set up event tracking in Klaviyo
   • Configure webhook endpoints
   • Map customer identifiers

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Event Types

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1. Standard Events

• Purchase events
• Email subscriptions
• Product views
• Cart updates
• Customer profile updates

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2. Custom Events

• Define custom event mappings
• Configure event properties
• Set up conversion tracking

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Data Requirements

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Required Fields

• customer_id or email for user identification
• event_name for conversion type
• For purchases:
  • order_id
  • total_value
  • products

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Optional Fields

• customer_type
• currency
• order_type
• Custom properties

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Implementation Methods

1. Server-Side Integration
   • Use Klaviyo’s server-side API
   • Set up webhook forwarding
   • Configure real-time event streaming
2. Client-Side Integration
   • Implement Klaviyo’s JavaScript tracking
   • Configure event listeners
   • Map data to Rockerbox format

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Best Practices

1. Data Quality
   • Use consistent event naming
   • Validate required fields
   • Test event tracking
   • Monitor data flow
2. User Identification
   • Implement proper user matching
   • Maintain consistent IDs
   • Handle anonymous users
3. Maintenance
   • Regular integration checks
   • Update event mappings
   • Monitor for tracking issues
   • Validate conversion data