An integration is a connection between Rockerbox and another platform or service enabling data to flow between the two. These connections help to automatically:
  • Track conversion events for your business
  • Track marketing touchpoints across different channels
  • Import spend data from advertising platforms
  • Share conversion and attribution data with other tools
  • Connect with data warehouses for deeper analysis

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What data can be collected via an integration?

  • Conversion Events: These are the events that you want to track, such as a purchase, lead capture, or form submission.
  • Marketing Touchpoints: These are the events that you want to track, such as a click, impression, or view.
  • Spend Data: This is the data that you want to track, such as the cost of an ad campaign.
Note that integrations are specific to the source of the data. For instance, an integration with Google will collect data about the marketing spend and performance on Google properties, while an integration with Shopify will help collect data about on-site user activity, conversions, and revenue.