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Available Data Sets

The datasets available for data warehouse integration are designed to provide a comprehensive view of your marketing data. Not only do they provide an up to date view of your marketing data, but they also provide a standardized set of schemas that can be used as a your marketing data foundation.

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Platform Performance Data

  • Detailed reporting from each advertising platform
  • Campaign, ad group, and creative level metrics
  • Spend, impression, and engagement data
  • Automated daily updates

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Rockerbox Attribution Data

  • User-level marketing touchpoints
  • Conversion path analysis
  • Attribution model outputs
  • Custom conversion tracking

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Marketing Channel Data

  • Hierarchical channel categorization (Tier 1 and Tier 2)
  • UTM parameter tracking
  • Referrer information
  • Custom channel mapping support