Amazon DSP - Rockerbox Data Foundation Docs

Overview

Amazon is a walled garden, meaning they do not allow third-party impression tracking or support custom click-through parameters.

You may see an option for “3rd party impression tracking” in the Amazon setup. This does not apply to Rockerbox. Amazon allows a set group of approved third-party ad servers, and Rockerbox is not included.

To track Amazon DSP touchpoints in Rockerbox, use UTMs and share them with the Rockerbox team to map. You can also use promo codes or a post-purchase survey if relevant.

Setup Process

Apply UTM parameters to all Amazon DSP landing page URLs (see below)
Contact support@rockerbox.com with your UTM structure so the team can map your Amazon DSP activity
Contact support@rockerbox.com with the launch date and the tier structure you’d like applied

UTM Parameters

Example Parameter String

utm_source=amazon&utm_medium=display&utm_campaign=YOUR_CAMPAIGN_NAME

Parameter Details

Parameter	Value	Description
`utm_source`	`amazon`	Traffic source (required)
`utm_medium`	`display`	Marketing medium (required)
`utm_campaign`	Your campaign name	Specific campaign details (required)

Verification

After setup:

Confirm tracking is applied on the Advertising Platforms page
Contact support@rockerbox.com for QA assistance