Amobee

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Setup Process

1. Contact support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you’d like applied
2. Apply URL parameters and impression pixels to all placements within the Amobee platform using the instructions below. Parameters use macros and do not need to be manually replaced
3. Set up automated spend reporting from Amobee to Rockerbox (see Batch Spend section below). This should be completed before launch
4. Allow at least one full day of data collection after launch, then let Rockerbox know you have launched so they can QA your URL and impression pixels

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Turn: Display

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URL Tracking Parameters

ab_insertionorderid=$!{INSERTION_ORDER_ID}&ab_lineitemid=$!{LINE_ITEM_ID}&ab_creativeid=$!{CREATIVE_ID}&ab_adid=$!{AD_ID}&ab_domain=$!{SITE_URL_ENC}

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Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=amobee-display&tier_two=$!{INSERTION_ORDER_ID}&tier_three=$!{LINE_ITEM_ID}&tier_four=$!{CREATIVE_ID}&tier_five=$!{AD_ID}&auction_id=$!{AD_CALL_ID}&referrer=$!{SITE_URL_ENC}

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Turn: OTT/CTV

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URL Tracking Parameters

ab_insertionorderid=$!{INSERTION_ORDER_ID}&ab_lineitemid=$!{LINE_ITEM_ID}&ab_creativeid=$!{CREATIVE_ID}&ab_adid=$!{AD_ID}&ab_domain=$!{SITE_URL_ENC}

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Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=amobee-ott&tier_two=$!{INSERTION_ORDER_ID}&tier_three=$!{LINE_ITEM_ID}&tier_four=$!{CREATIVE_ID}&tier_five=$!{AD_ID}&auction_id=$!{AD_CALL_ID}&referrer=$!{SITE_URL_ENC}

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Videology

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URL Tracking Parameters

ab_planid={PLANID}&ab_campaignid=$!{CAMPID}&ab_flightid=$!{MID}

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Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=amobee-ott&tier_two={PLANID}&tier_three={CAMPID}&tier_four={FMID}&tier_five={MID}&auction_id={RANDOMNUM}&referrer={REFURL}

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Batch Spend

1. Contact support@rockerbox.com to obtain the endpoint details for Amobee batch file delivery
2. Share the endpoint details with Amobee and request daily automated reporting with the following requirements:
   • Files sent on a daily cadence
   • Each file contains the previous 1 day of spend data
   • Reports must be scheduled without a “totals” row and without any extra rows at the top (row 1 must be column headers)

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Turn: Required Columns

data_date
advertiser_id
line_item_name
creative_id
ad_id
ad_name
creative_name
line_item_id
insertion_order_name
insertion_order_id
advertiser_name
advertiser_invoice

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Videology: Required Columns

GMT Date
Campaign Name
FMID
Media ID
Media
Flight Name
Campaign ID
Plan
Plan ID
Net Spend - USD

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Verification

1. Verify impression pixels are firing correctly (check by inventory type)
2. Validate click tracking parameters are populating
3. Check spend data appears in Rockerbox dashboard after at least one full day
4. Contact support@rockerbox.com for QA assistance