Yahoo DSP

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Setup Process

1. Contact support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you’d like applied
2. Append click-through URL parameters to your landing page URLs and apply the impression pixel to all active ads using the instructions below. Parameters use macros and do not need to be manually replaced
3. Set up automated spend reporting from Yahoo to Rockerbox (see Batch Spend section below). This should be completed before launch
4. Allow at least one full day of data collection after launch, then let Rockerbox know you have launched so they can QA your URL and impression pixels

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DSP (Most Common)

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URL Tracking Parameters

y_campaignid=${ORDERID}&y_adgroupid=${PLACEMENTID}&y_creativeid=${LIBRARYADID}&y_auctionid=${REQUESTID}&y_referrer=${PAGE_URL_ENC}&y_type=display

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Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=yahoo-ott&tier_two=${ORDERID}&tier_three=${PLACEMENTID}&tier_four=${LIBRARYADID}&auction_id=${REQUESTID}&referrer=${PAGE_URL_ENC}

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Reserved Ad Platform (Takeover Campaigns)

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URL Tracking Parameters

y_campaignid=_ADMCID_&y_adgroupid=_ADADID_&y_creativeid=_ADALIAS_&y_auctionid=_ADTIME_&y_referrer=_PAGEURL_&y_type=display

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Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=yahoo-ott&tier_two=_ADMCID_&tier_three=_ADADID_&tier_four=_ADALIAS_&auction_id=_ADTIME_&referrer=_PAGEURL_

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Batch Spend

1. In the Yahoo DSP platform, go to the Report Builder tool
2. Add the dimensions and metrics listed below to your report
3. For the date range, select the previous day
4. Click Schedule Report
5. Contact support@rockerbox.com to obtain the Rockerbox endpoint email address and add it as the email recipient
6. Set Frequency to Daily with an indefinite end date (or far in the future)
7. Format should be .xlsx

Day
Campaign ID
Campaign Name
Line ID
Line Name
Creative ID
Creative Name
Advertiser Spending
Ad ID
Ad Name

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Verification

1. Verify impression pixels are firing correctly
2. Validate click tracking parameters are populating
3. Check spend data appears in Rockerbox dashboard after at least one full day
4. Contact support@rockerbox.com for QA assistance