StackAdapt

​

Setup Process

​

Display and Mobile

1. Contact support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you’d like applied
2. Append click-through URL parameters to your landing page URLs and apply the impression pixel to all active ads using the instructions below. Parameters use macros and do not need to be manually replaced
3. Set up automated spend reporting from StackAdapt to Rockerbox (see Batch Spend section below). This should be completed before launch
4. Allow at least one full day of data collection after launch, then let Rockerbox know you have launched so they can QA your URL and impression pixels

​

OTT/CTV

1. Contact support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you’d like applied
2. Rockerbox will provide an S3 endpoint for daily automated OTT log files and spend. StackAdapt must set up reporting to this endpoint. No other tracking is required for OTT

​

Display

​

URL Tracking Parameters

sa_campaignid={SA_CAMPAIGN_ID}&sa_lineitemid={SA_LINE_ITEM_ID}&sa_creativeid={SA_CREATIVE_ID}&sa_placementid={SA_PLACEMENT_ID}&sa_type=display

​

Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=stackadapt-display&tier_two={SA_CAMPAIGN_ID}&tier_three={SA_LINE_ITEM_ID}&tier_four={SA_CREATIVE_ID}&tier_five={SA_PLACEMENT_ID}&auction_id={SA_REF_ID}&referrer={SA_REF_DOMAIN}

​

Mobile App

​

URL Tracking Parameters

sa_campaignid={SA_CAMPAIGN_ID}&sa_lineitemid={SA_LINE_ITEM_ID}&sa_creativeid={SA_CREATIVE_ID}&sa_placementid={SA_PLACEMENT_ID}&sa_type=mobile

​

Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=stackadapt-mobile&tier_two={SA_CAMPAIGN_ID}&tier_three={SA_LINE_ITEM_ID}&tier_four={SA_CREATIVE_ID}&tier_five={SA_PLACEMENT_ID}&mobile_device_id={SA_DEVICE_ID}&auction_id={SA_REF_ID}&referrer={SA_REF_DOMAIN}

​

OTT/CTV

​

URL Tracking Parameters

sa_campaignid={SA_CAMPAIGN_ID}&sa_lineitemid={SA_LINE_ITEM_ID}&sa_creativeid={SA_CREATIVE_ID}&sa_placementid={SA_PLACEMENT_ID}&sa_type=ott

​

S3 Log File Delivery

​

Batch Spend

​

Display and Mobile

1. Contact support@rockerbox.com to obtain the endpoint details for StackAdapt batch file delivery
2. Share the endpoint details with StackAdapt and request daily automated reporting with the following requirements:
   • Files sent on a daily cadence
   • Each file contains the previous 1 day of spend data
   • No spaces in file names

Campaign Group ID
Campaign
Date
Creative
Media Cost
Campaign ID
Campaign Group
Creative ID

​

OTT/CTV

1. Contact support@rockerbox.com to obtain the S3 endpoint details for StackAdapt OTT log delivery
2. Share the endpoint details with StackAdapt and request daily automated reporting with the following requirements:
   • Files sent on a daily cadence
   • Each file contains the previous 1 day of data

hashed_ip_sha256
device_type
ad_group_id
campaign_id
creative_id
cost
timestamp
ad_group_name
campaign_name
creative_name

• IP addresses must be in IPv4 format
• Rockerbox can only attribute client-side IP addresses (not server-side)
• Apply a SHA-256 hash to the IP address

​

Verification

1. Verify impression pixels are firing correctly (check by inventory type)
2. Validate click tracking parameters are populating
3. Check spend data appears in Rockerbox dashboard after at least one full day
4. Contact support@rockerbox.com for QA assistance