AppLovin

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Setup Process

1. Contact support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you’d like applied
2. Configure click tracking parameters in AppLovin by selecting “Rockerbox” as your measurement provider (see URL Tracking Parameters below)
3. Authenticate your AppLovin account in Rockerbox to enable API spend ingestion (see API Spend below)
4. To enable view-through tracking, contact Rockerbox support and AppLovin to set up log-level feed delivery (see View-Through Tracking below)
5. Allow at least one full day of data collection after launch, then verify AppLovin appears on the Advertising Platforms page

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URL Tracking Parameters

utm_campaign={CAMPAIGN_NAME}&utm_content={CREATIVE_SET}&utm_medium=paid&utm_source=applovin&al_campaignid={CAMPAIGN_ID}&al_campaignname={CAMPAIGN_NAME}&al_creativesetid={CREATIVE_SET_ID}&al_creativeset={CREATIVE_SET}&al_adtype={AD_TYPE}&al_country={CC}

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View-Through Tracking

• AppLovin delivers a daily log-level feed of conversions and attributed ad impressions (views) to Rockerbox
• Rockerbox matches the order ID from AppLovin reporting to Rockerbox’s conversion data
• Rockerbox automatically applies a 28-day attribution window on AppLovin view data
• View-through data is available on a go-forward basis only, no historical backfill

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Requirements

1. You must authenticate your AppLovin account through Rockerbox (see API Spend below)
2. You must pass the same Order ID to both Rockerbox and AppLovin

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Enabling View-Through Tracking

1. Contact support@rockerbox.com to install the view-through integration
2. Contact AppLovin to request that view data is sent to Rockerbox. AppLovin will configure daily file delivery to Rockerbox on your behalf

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API Spend

1. In AppLovin, click your account name in the top right, then select Keys

2. Copy your Reporting Key

3. In Rockerbox, navigate to the Advertising Platforms page, search for “AppLovin” and click Connect

4. Enter your Account ID, Account Name, and API Key (Report Key), then click Connect Account

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Verification

1. Validate click tracking parameters are populating
2. Confirm view-through log files are being delivered (if enabled)
3. Check spend data appears in Rockerbox dashboard after at least one full day
4. Contact support@rockerbox.com for QA assistance