AdTheorent

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Setup Process

1. Contact support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you’d like applied
2. Append click-through URL parameters to your landing page URLs and apply the impression pixel to all active ads using the instructions below. Parameters use macros and do not need to be manually replaced
3. Set up automated spend reporting from AdTheorent to Rockerbox (see Batch Spend section below). This should be completed before launch
4. Allow at least one full day of data collection after launch, then let Rockerbox know you have launched so they can QA your URL and impression pixels

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Display

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URL Tracking Parameters

at_campaignid=[CAMPAIGNID]&at_adgroupid=[LINEITEMID]&at_creativeid=[CREATIVEID]&at_strategyid=[STRATEGYID]

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Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=adtheorent-display&tier_two=[CAMPAIGNID]&tier_three=[LINEITEMID]&tier_four=[CREATIVEID]&tier_five=[STRATEGYID]&auction_id=[TIMESTAMP]

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OTT/CTV

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URL Tracking Parameters

at_campaignid=[CAMPAIGNID]&at_adgroupid=[LINEITEMID]&at_creativeid=[CREATIVEID]&at_strategyid=[STRATEGYID]

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Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=adtheorent-ott&tier_two=[CAMPAIGNID]&tier_three=[LINEITEMID]&tier_four=[CREATIVEID]&tier_five=[STRATEGYID]&auction_id=[TIMESTAMP]

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Batch Spend

1. Contact support@rockerbox.com to obtain the endpoint details for AdTheorent batch file delivery
2. Share the endpoint details with AdTheorent and request daily automated reporting with the following requirements:
   • Files sent on a daily cadence
   • Each file contains the previous 1 day of spend data

campaign id
campaign
line item id
line item
creative id
creative concept
date
client spend
impressions
clicks
strategy id

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Verification

1. Verify impression pixels are firing correctly (check by inventory type)
2. Validate click tracking parameters are populating
3. Check spend data appears in Rockerbox dashboard after at least one full day
4. Contact support@rockerbox.com for QA assistance