Rockerbox automatically integrates with Pinterest’s conversion tracking when detected on your site.

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Integration Classification

Category: Identity Exchange Functionality:
  • Receive Third-Party ID:
  • Send RB Anonymous ID: ✓
  • Receive Events:
  • Send Events: ✓

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Integration Details

  • Integration Key: pintrk
  • Detected Object: pintrk.partnerData.pin_unauth
  • Identity Type: pinterest_view_id
  • Auto-Detection: Disabled by default

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Requirements

The integration requires:
  • Pinterest tracking script loaded on the page
  • Partner data available through pintrk object
  • Access to Pinterest’s conversion tracking

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Data Collection

The integration collects:
  • Pinterest view ID
  • Partner data information
  • Conversion events
  • Custom event data

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Implementation Notes

The integration will:
  1. Check for the presence of Pinterest’s tracking script
  2. Extract the Pinterest view ID from partner data
  3. Send external measurement data to Pinterest
  4. Push identity data to Rockerbox’s identity graph
  5. Track custom events and conversions