Rockerbox automatically listens for and captures Attentive sign-up events.

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Tracking Role

Primary Role: Conversion & Event Collection
  • Focuses on mobile messaging sign-ups
  • Captures SMS/MMS opt-in events
  • Tracks campaign performance data
  • Monitors form submission events
  • Collects consent and compliance data

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Integration Details

  • Event Type: attentive
  • Event Action: Mobile messaging sign-ups
  • Auto-Detection: Enabled by default

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Event Data Captured

The integration captures the following data from Attentive sign-ups:
  • Phone number (hashed)
  • Sign-up source
  • Campaign ID
  • Creative ID
  • Form metadata
  • User consent data

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Event Structure

When an Attentive sign-up occurs, Rockerbox tracks an event with the following structure: 
{
    action: "attentive.signup",
    campaignId: "...",
    creativeId: "...",
    source: "...",
    hashedPhone: "...",
    ...metadata
}

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Implementation Notes

The event listener will:
  1. Listen for Attentive sign-up events on the page
  2. Extract relevant sign-up data and metadata
  3. Hash sensitive information (phone numbers)
  4. Track the event in Rockerbox with standardized formatting
  5. Handle various sign-up form types