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Overview

Hulu is a streaming video (OTT) advertising platform that enables advertisers to reach audiences through connected TV campaigns. Rockerbox integrates with Hulu to track streaming video touchpoints and spend through automated reporting.

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Tracking Method

This integration uses server-side logs sent directly from Hulu to Rockerbox:
  • Weekly aggregate campaign-level data including spend and completed impressions
  • No user-level impression data is provided
  • For campaigns managed through Bliss Point Media or Prospect Point Media, additional impression pixel tracking may be required for user-level data

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Setup Instructions

  1. Enable the Hulu integration in your Rockerbox account
    • You may be prompted to contact support if this is a net-new launch
    • Or if your current plan doesn’t include tracking for this channel
  2. Work with Hulu to:
    • Set up automated reporting following the requirements below
    • Configure proper file delivery to Rockerbox endpoints
    • Ensure all required fields are included in reports

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Report Requirements

All files must align with the standard report delivery requirements:
  1. Files should be sent on a weekly cadence
  2. Each file should contain the previous 7 days of spend data
  3. Spend reports must be downloaded and sent manually by client teams each week
  4. Row 1 must be the column headers
  5. The “totals” row must be deleted before sending to Rockerbox
  6. Files must be delivered to the designated endpoint
    • Find endpoint details under Data > Advertising Platforms > Hulu tile > “Instructions”

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Required Fields

Reports must contain these columns exactly as shown, including capitalization & spacing:
  • Campaign Name
  • Campaign ID
  • Flight Name
  • Flight ID
  • Ad Unit Name
  • Ad Unit ID
  • Spend
  • Calendar Date
  • Delivered Impression Completes

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Verification

After setup:
  1. Confirm files are being delivered to the correct endpoint
  2. Verify data appears in your Rockerbox dashboard
  3. Check that spend amounts match your Hulu reporting

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Support

If you encounter any issues:
  1. Verify your file format matches requirements
  2. Check that files are being delivered to the correct endpoint
  3. Ensure all required columns are present
  4. Contact support@rockerbox.com for additional assistance