Hulu

Setup Process

Enable the Hulu integration on the Advertising Platforms page. This will create an email endpoint for spend file delivery
Append click-through URL parameters and apply the impression pixel for each campaign type (see below)
Contact support@rockerbox.com with the launch date and the tier structure you’d like applied

These parameter values use macros and do not need to be manually replaced. Their values will be dynamically filled by the platform when the ad is served. Contact support@rockerbox.com for your account-specific [SOURCE] value (your company’s pixel_source_name).

Parameter Details

Parameter	Value	Description
`hl_vendor`	`hulu`	Vendor name (required)
`hl_type`	`desktop`, `mobile`, or `ott`	Campaign type (required)

Desktop Campaigns

URL Parameters

hl_vendor=hulu&hl_type=desktop

Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=hulu-desktop&tier_two=${campaign_id}&tier_three=${flight_id}&tier_four=${adunit_id}&tier_five=${placement_id}&auction_id=${upid}&referrer=hulu.com

Mobile and Tablet Campaigns

URL Parameters

hl_vendor=hulu&hl_type=mobile

Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=hulu-mobile&tier_two=${campaign_id}&tier_three=${flight_id}&tier_four=${adunit_id}&tier_five=${placement_id}&auction_id=${upid}&referrer=hulu.com

OTT Campaigns

URL Parameters

hl_vendor=hulu&hl_type=ott

Impression Pixel

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=hulu-ott&tier_two=${campaign_id}&tier_three=${flight_id}&tier_four=${adunit_id}&tier_five=${placement_id}&auction_id=${upid}&referrer=hulu.com

OTT via Bliss Point Media

These partners require the Hulu pixel to be placed separately.

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=hulu-ott&tier_two={{er_mediaplan_id}}&tier_three={{er_placement_group_id}}&tier_four={{er_creative_id}}&tier_five={{er_isci}}&referrer=hulu.com

Batch Spend

Files should be sent on a weekly cadence. Each file should contain the previous 7 days of spend data. Spend reports must be downloaded and sent manually each week.

Row 1 must be the column headers
The “totals” row must be deleted before sending to Rockerbox

Contact support@rockerbox.com for endpoint details. Required Columns (must match exactly, including capitalization and spacing):

Campaign Name
Campaign ID
Flight Name
Flight ID
Ad Unit Name
Ad Unit ID
Spend
Calendar Date
Delivered Impression Completes

Verification

After setup:

Confirm files are being delivered to the correct endpoint
Verify data appears in Rockerbox dashboard
Contact support@rockerbox.com for QA assistance

Supported Vendors

Marketing

Setup Process

Desktop Campaigns

URL Parameters

Impression Pixel

Mobile and Tablet Campaigns

URL Parameters

Impression Pixel

OTT Campaigns

URL Parameters

Impression Pixel

OTT via Bliss Point Media

Batch Spend

Verification

​Setup Process

​Desktop Campaigns

​URL Parameters

​Impression Pixel

​Mobile and Tablet Campaigns

​URL Parameters

​Impression Pixel

​OTT Campaigns

​URL Parameters

​Impression Pixel

​OTT via Bliss Point Media

​Batch Spend

​Verification

Setup Process

Desktop Campaigns

URL Parameters

Impression Pixel

Mobile and Tablet Campaigns

URL Parameters

Impression Pixel

OTT Campaigns

URL Parameters

Impression Pixel

OTT via Bliss Point Media

Batch Spend

Verification