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Setup Process

  1. Contact support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you’d like applied
  2. Click tracking is applied automatically by Rockerbox. No manual URL parameter setup is required
  3. To enable impression tracking, submit a pixel implementation request to Google using the instructions below
  4. Connect your Google Ads account in Rockerbox to enable API spend ingestion (see API Spend section below)
  5. Allow at least one full day of data collection after launch, then let Rockerbox know you have launched so they can QA your tracking

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Impression Tracking

Impression tracking for GDN cannot be applied manually. You must submit a request to Google to have impression pixels implemented on your behalf. Contact your Google representative and reference Google’s documentation for the submission process. This process must be repeated each time you launch new GDN campaigns or ad groups. Impression tracking is not permitted by Google for Discovery campaigns. Base Pixel:
Note: [SOURCE] is a hardcoded value that must be obtained from Rockerbox. It’s your company’s Account ID. Required Additional Pixel Parameters:
The complete pixel for each campaign and ad group combination should look like:
Replace [Campaign_ID] and [Ad_Group_ID] with actual values, including removing the brackets.

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Option 1: Using Google’s Template

  1. Download Google’s Excel template for a 1x1 pixel from Google’s documentation and go to the second tab
  2. In cell A3, select Ad Group ID
  3. In cell B3, select equals
  4. In cell C3, input your Ad Group ID. Keep these values unique — Google will reject requests with duplicate values
  5. In cell D3, select Campaign ID
  6. In cell E3, select equals
  7. In cell F3, input your Campaign ID
  8. In column J, paste the complete pixel URL with the Campaign ID and Ad Group ID values filled in (replace [Campaign_ID] and [Ad_Group_ID] including the brackets)
  9. Repeat for all Campaign and Ad Group combinations
  10. Submit the completed file to Google

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Option 2: Creating Your Own Template

  1. Create an Excel or Google Sheets file with these headers in Row 1:
  1. Paste your base pixel (everything before &tier_two=) into the Base Pixel column in Row 2
  2. Paste the formula below into the Impression Tracking Pixel column in Row 2:
  1. Paste all of your Ad Group IDs and their parent Campaign IDs in the first two columns. Keep these values unique — Google will reject requests with duplicates
  2. Drag down the Base Pixel and Impression Tracking Pixel columns to generate pixels for each row
  3. Submit the completed file to Google

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API Spend

Rockerbox pulls spend data directly from Google Ads via API.
  1. In Rockerbox, navigate to the Advertising Platforms page
  2. Select Google from the list and click “Connect”
  3. Complete the Google Ads authentication process to enable daily spend ingestion

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Verification

After setup:
  1. Verify impression pixels have been implemented by Google
  2. Validate click tracking is populating automatically
  3. Confirm spend data appears in Rockerbox within 24-48 hours
  4. Contact support@rockerbox.com for QA assistance