LiveIntent

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Setup Process

1. Contact support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you’d like applied
2. Append click-through URL parameters to your landing page URLs using the instructions below. Parameters use macros and do not need to be manually replaced
3. To enable view-through tracking, loop your LiveIntent rep in with your Rockerbox representative. Rockerbox will provide the S3 endpoint details to share with LiveIntent. It will take LiveIntent up to 3 weeks to complete setup on their end
4. Set up automated spend reporting from LiveIntent to Rockerbox (see Batch Spend section below). This should be completed before launch
5. Allow at least one full day of data collection after launch, then let Rockerbox know you have launched so they can QA your tracking

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Click Tracking

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URL Tracking Parameters

lv_campaignid=${CAMPAIGN_ID}&lv_lineitemid=${LINE_ITEM_ID}&lv_adslotid=${SECTION_ID}&lv_adid=${CREATIVE_ID}&lv_auctionid=${DECISION_ID}&lv_publisherid=${PUBLISHER_ID}

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View-Through Tracking

• Rockerbox attributes credit to LiveIntent views on known opened emails
• iOS Proxy email opens are not included as touchpoints, as there is no deterministic way to tie these to users. More info on iOS proxy emails here
• Rockerbox automatically applies a 7-day attribution window on LiveIntent data

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Batch Spend

1. Contact support@rockerbox.com to obtain the endpoint details for LiveIntent batch file delivery
2. Share the endpoint details with LiveIntent and request daily reporting with the following requirements:
   • Files sent on a daily cadence
   • Each file contains the previous 1 day of data

Event Date
Campaign ID
Campaign Name
Line Item ID
Line Item Name
Creative ID
Creative Name
Gross Revenue

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Verification

1. Validate click tracking parameters are populating
2. Confirm view-through log files are being delivered (may take up to 3 weeks)
3. Check spend data appears in Rockerbox dashboard after at least one full day
4. Contact support@rockerbox.com for QA assistance