​
Overview

Wunderkind (formerly BounceX) is a performance marketing platform specializing in personalized digital experiences and targeted advertising. Rockerbox integrates with Wunderkind to track campaign performance and automate spend reporting across display and email initiatives.

​
Tracking Method

The integration uses multiple tracking methods:
  • Impression pixels for real-time tracking
    • Required for all display inventory
    • Uses dynamic macros for parameter population
    • Enables view-through attribution
  • Click tracking parameters
    • Added to destination URLs
    • Captures user interactions
  • Batch file integration for spend data
    • Daily automated reporting
    • Campaign-level performance metrics

​
Setup Instructions

  1. Enable the Wunderkind integration in Rockerbox
  2. Implement tracking:
    • Deploy impression pixels across active ads
    • Configure click tracking parameters
  3. Set up automated reporting:
    • Configure daily file exports
    • Establish secure file transfer
    • Verify required fields

​
Implementation Details

​
Impression Pixel

  • Required for all active campaigns
  • Supports tracking for:
    • Display ads
    • Behavioral targeting
    • Personalized creatives
    • Email campaigns

​
Click Tracking

  • Parameters added to destination URLs
  • Required parameters:
    • Campaign ID
    • Creative ID
    • Placement ID
    • User segment
    • Channel information

​
Batch File Requirements

Daily files must include:
  • Date
  • Campaign ID
  • Campaign Name
  • Creative ID
  • Creative Name
  • Format
  • Impressions
  • Clicks
  • Spend
  • Channel data

​
Verification

After setup:
  1. Verify impression tracking
  2. Test click parameter population
  3. Confirm spend data in Rockerbox
  4. Compare with Wunderkind reporting

​
Support

If you need assistance:
  1. Review pixel implementation
  2. Check URL parameters
  3. Verify file delivery
  4. Contact support@rockerbox.com