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Overview

Taboola provides native advertising solutions that enable advertisers to reach audiences through content recommendation and display campaigns. Rockerbox integrates with Taboola to track campaign touchpoints and spend through automated reporting.

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Tracking Method

This integration uses a combination of tracking methods:
  • Impression pixels provide real-time user-level tracking data
    • Required for all active ads
    • Uses dynamic macros for automated parameter population
    • Enables view-through attribution
  • Click tracking parameters capture user interactions
    • Added to destination URLs
    • Uses Taboola’s dynamic macros
  • Server-side API integration for spend data
    • Daily automated campaign-level spend reporting
    • Includes detailed campaign and creative performance metrics

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Setup Instructions

  1. Enable the Taboola integration in your Rockerbox account
    • Contact support@rockerbox.com to enable the integration
    • Let them know the launch date and tier structure
  2. Implement tracking:
    • Add impression pixels to all active ads
    • Configure click tracking parameters in destination URLs
    • Provide Taboola API credentials to Rockerbox
  3. Work with Taboola to:
    • Verify tracking implementation
    • Test dynamic macro population
    • Ensure proper data flow

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Implementation Details

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Impression Pixel

  • Must be added to all active ads
  • Supports dynamic macros:
    • {campaign.id} - Campaign ID
    • {campaign.name} - Campaign Name
    • {site.id} - Site ID
    • {creative.id} - Creative ID
    • {placement.id} - Placement ID

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Click Tracking

  • Parameters added to destination URLs
  • Required parameters:
    • Campaign information
    • Creative details
    • Placement data
    • Site identification

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Spend Data

Automatically collected via API integration including:
  • Campaign spend
  • Impression volumes
  • Click data
  • Performance metrics

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Verification

After setup:
  1. Confirm impression pixels are firing correctly
  2. Verify click tracking parameters are populating
  3. Check that spend data appears in your Rockerbox dashboard
  4. Validate that amounts match your Taboola reporting

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Support

If you encounter any issues:
  1. Verify pixel implementation
  2. Check URL parameter configuration
  3. Confirm API credentials are correct
  4. Contact support@rockerbox.com for additional assistance