Taboola

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Setup Process

1. Contact support@rockerbox.com to enable the integration. Let the team know the launch date and the tier structure you’d like applied
2. Append click-through URL parameters to your landing page URLs and apply the impression pixel to all active ads using the instructions below. Parameters use macros and do not need to be manually replaced
3. Authenticate your Taboola account in Rockerbox to enable API spend ingestion (see API Spend section below)
4. Allow at least one full day of data collection after launch, then let Rockerbox know you have launched so they can QA your URL and impression pixels

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URL Tracking Parameters

t_campaign={campaign_name}&t_campaignid={campaign_id}&t_campaignitemid={campaign_item_id}&t_site={site}&t_siteid={site_id}&t_thumbnail={thumbnail}&t_title={title}&t_platform={platform}

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Impression Pixel

1. Open the Campaign Management page and click the pencil icon for an existing campaign
2. In the Tracking > 3rd Party Tags section, click “Add Tag”
3. Set Tag Type to 3rd Party Pixel and Event Type to Impressions
4. Paste the pixel below into the Tag field

https://metrics.getrockerbox.com/track/v5?source=[SOURCE]&tier_one=taboola&tier_two={campaign_id}&tier_three={campaign_item_id}&tier_four={site}&tier_five={platform}&auction_id={timestamp}&referrer={site_domain}

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API Spend

1. Contact your Taboola representative to request your Client ID and Client Secret
2. In Rockerbox, navigate to the Advertising Platforms page
3. Select Taboola from the list and click “Connect”
4. Enter your Client ID and Client Secret when prompted
5. Complete the authentication process

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Verification

1. Verify impression pixels are firing correctly
2. Validate click tracking parameters are populating
3. Confirm spend data appears in Rockerbox within 24-48 hours
4. Contact support@rockerbox.com for QA assistance