Rakuten

Setup Process

Enable the Rakuten integration on the Advertising Platforms page by clicking Connect New Account
Apply UTM tracking parameters to all landing pages (see Click Tracking below)
Set up automated daily spend reporting from Rakuten to Rockerbox (see Batch Spend below)
Contact support@rockerbox.com with the launch date and the tier structure you’d like applied
The day after launch, confirm tracking is applied on the Advertising Platforms page

Click Tracking

Apply the following UTM parameters to all landing pages. Include Rakuten’s ranEAID parameter, which enables publisher-level reporting.

Example Parameter String

utm_source=rakuten&utm_medium=affiliate&utm_campaign=CAMPAIGN_NAME&utm_term=TERM&ranEAID={raneaid}

Parameter Details

Parameter	Value	Description
`utm_source` or `utm_medium`	`rakuten`	Identifies Rakuten as the traffic source (required)
`utm_campaign`	Campaign-specific value	Campaign identifier
`utm_term`	Term-specific value	Ad term or keyword
`ranEAID`	`{raneaid}`	Publisher ID (required for publisher-level reporting)

Batch Spend

In Rakuten, navigate to Reports > Reporting and build a new report with the following fields: Required Columns (must match exactly, including capitalization and spacing):

Transaction Date
Publisher ID
Publisher Name
Total Commission
Publisher Encrypted ID

Schedule a daily report to deliver the previous 1 day of data to the Rockerbox SFTP endpoint. Contact support@rockerbox.com for SFTP endpoint details.

Note: Spend does not include percentage-based sales, only commission amounts.

Verification

After setup:

Confirm tracking is applied on the Advertising Platforms page
Verify spend data appears in Rockerbox dashboard
Contact support@rockerbox.com for QA assistance

Supported Vendors

Marketing

Setup Process

Click Tracking

Example Parameter String

Batch Spend

Verification

​Setup Process

​Click Tracking

​Example Parameter String

​Batch Spend

​Verification

Setup Process

Click Tracking

Example Parameter String

Batch Spend

Verification