​
Overview

Rakuten is an affiliate marketing platform that allows advertisers to track and manage partnerships with publishers. Rockerbox integrates with Rakuten to track affiliate marketing touchpoints and spend.

​
Setup Instructions

  1. Enable the Rakuten integration under Data > Digital Advertising by clicking “Connect New Account”
  2. In Rakuten’s platform:
    • Go to Reports > Reporting
    • Build a New Report with the required fields listed below
    • Schedule a Daily report to deliver the previous 1 day of data to the Rockerbox SFTP endpoint
    • The endpoint information can be found under Data > Advertising Platforms
    • Navigate to the platform tile and select “Instructions”
  3. To track clicks, apply the following UTM parameters to your landing pages:
    • utm_source = rakuten or utm_medium = rakuten
    • utm_campaign
    • utm_term
    • Make sure to apply Rakuten’s ranEAID parameter which enables publisher level reporting
  4. Confirm that tracking is applied to all your ads using the Advertising Platform page

​
Report Requirements

All spend reports must align with the standard report delivery requirements:
  1. Files should be sent on a daily cadence
  2. Each file should contain the previous day’s data
  3. Reports must contain the columns exactly as noted below, including capitalization & spacing

​
Required Report Fields

  • Transaction Date
  • Publisher ID
  • Publisher Name
  • Total Commission
  • Publisher Encrypted ID

​
Notes

  • The Rockerbox team will QA the data once reporting is set up to ensure all touchpoints are being tracked as expected
  • Spend does not include % sales
  • Reach out to support@rockerbox.com with any questions about the integration