Criteo

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Overview

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Setup Process

1. Visit the Advertising Platforms page in your Rockerbox account
2. Find Criteo in the list of platforms
3. Click “Connect” and follow the authentication steps to enable daily spend ingestion

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URL Parameters

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Parameter Configuration

• Add click-through URL parameters to your landing page URLs
• Parameters use macros that are dynamically filled by Criteo
• No manual replacement of parameter values needed
• Follow Rockerbox’s URL structure guidelines

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Available Dynamic Macros

• {campaign.id} - Campaign ID
• {campaign.name} - Campaign Name
• {banner.id} - Banner/Creative ID
• {placement.id} - Placement ID
• {advertiser.id} - Advertiser ID

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Implementation Steps

1. Add parameters to all active ads
2. Use Criteo’s dynamic macros
3. Test parameter population
4. Verify tracking implementation

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Impression Tracking

• Apply impression tracking pixels to all active ads
• Ensure proper implementation across all campaigns
• Test pixel firing and data collection

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Implementation Steps

1. Configure URL Parameters
   • Add parameters to all active ads
   • Use Criteo’s dynamic macros
   • Test parameter population
2. Set Up Impression Tracking
   • Apply tracking pixels
   • Verify pixel implementation
   • Test data collection
3. Configure Campaign Settings Contact support@rockerbox.com with:

• Channel name (Criteo)
• Launch date
• Desired tier structure

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Verification

1. Visit the Advertising Platforms page
2. Verify that tracking (URL parameters and impression pixels) is applied to all ads
3. Check that spend data is being imported correctly
4. Review QA documentation for detailed verification steps

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Multiple Accounts

• Each account needs separate authentication
• Complete the “Add Authorization” steps for each account
• This ensures comprehensive spend reporting across all accounts

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Troubleshooting

1. Verify URL parameters are correctly implemented
2. Confirm impression pixels are properly placed
3. Check that macros are populating correctly
4. Ensure all active campaigns have tracking applied

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Best Practices

1. Implementation
   • Follow URL structure guidelines
   • Test tracking parameters before launch
   • Verify impression pixel placement
   • Monitor tracking consistency
2. Maintenance
   • Regularly audit tracking implementation
   • Check for missing parameters
   • Monitor spend data accuracy
   • Update tracking as needed